Designing a Predictive Analytics for the Formulation of Intelligent Decision Making Policies for VIP Customers Investing in the Bank

Special, privileged or VIP customers are of great significance to the banks since they continuously and broadly invest in deposits and remain loyal to the banks. This loyalty is dependent on the broad and specific services they receive, deposit interests, and the tuned regulatory actions that banks...

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Main Author: Iman Raeesi Vanani
Format: Article
Language:fas
Published: University of Tehran 2017-09-01
Series:Journal of Information Technology Management
Subjects:
Online Access:https://jitm.ut.ac.ir/article_62895_ea11dbe0ea09c2bde7ef74c33bc925de.pdf
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author Iman Raeesi Vanani
author_facet Iman Raeesi Vanani
author_sort Iman Raeesi Vanani
collection DOAJ
description Special, privileged or VIP customers are of great significance to the banks since they continuously and broadly invest in deposits and remain loyal to the banks. This loyalty is dependent on the broad and specific services they receive, deposit interests, and the tuned regulatory actions that banks take for according to the grade of special customers and their propensity to risk. In the current research, a dataset of two thousand ordinary and special privileged customers were collected according to their demographics, accounts information, and level of investment in the bank. The grade of special customer and their propensity to taking risks are also determined by the experts of the bank. Afterwards, a range of learning algorithms are applied for designing and validating classification and prediction methods on special customers’ grades and their propensity to risk. Final results are then analyzed and prepared as a set of intelligent and improvable rules that assist the bank managers in formulating interactive and predictive decision making policies from the initiation of the customer relationship with the bank.
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spelling doaj.art-dafc5f713bdf40e2a391f3ca799b72d12022-12-22T03:07:07ZfasUniversity of TehranJournal of Information Technology Management2008-58932423-50592017-09-019347751110.22059/jitm.2017.216587.214462895Designing a Predictive Analytics for the Formulation of Intelligent Decision Making Policies for VIP Customers Investing in the BankIman Raeesi Vanani0Assistant Prof. of Industrial Management, Faculty of Management and Accounting, Allameh Tabataba’i University, Tehran, IranSpecial, privileged or VIP customers are of great significance to the banks since they continuously and broadly invest in deposits and remain loyal to the banks. This loyalty is dependent on the broad and specific services they receive, deposit interests, and the tuned regulatory actions that banks take for according to the grade of special customers and their propensity to risk. In the current research, a dataset of two thousand ordinary and special privileged customers were collected according to their demographics, accounts information, and level of investment in the bank. The grade of special customer and their propensity to taking risks are also determined by the experts of the bank. Afterwards, a range of learning algorithms are applied for designing and validating classification and prediction methods on special customers’ grades and their propensity to risk. Final results are then analyzed and prepared as a set of intelligent and improvable rules that assist the bank managers in formulating interactive and predictive decision making policies from the initiation of the customer relationship with the bank.https://jitm.ut.ac.ir/article_62895_ea11dbe0ea09c2bde7ef74c33bc925de.pdfPredictive AnalyticsPrivileged CustomerIntelligent Decision MakingBank Investment
spellingShingle Iman Raeesi Vanani
Designing a Predictive Analytics for the Formulation of Intelligent Decision Making Policies for VIP Customers Investing in the Bank
Journal of Information Technology Management
Predictive Analytics
Privileged Customer
Intelligent Decision Making
Bank Investment
title Designing a Predictive Analytics for the Formulation of Intelligent Decision Making Policies for VIP Customers Investing in the Bank
title_full Designing a Predictive Analytics for the Formulation of Intelligent Decision Making Policies for VIP Customers Investing in the Bank
title_fullStr Designing a Predictive Analytics for the Formulation of Intelligent Decision Making Policies for VIP Customers Investing in the Bank
title_full_unstemmed Designing a Predictive Analytics for the Formulation of Intelligent Decision Making Policies for VIP Customers Investing in the Bank
title_short Designing a Predictive Analytics for the Formulation of Intelligent Decision Making Policies for VIP Customers Investing in the Bank
title_sort designing a predictive analytics for the formulation of intelligent decision making policies for vip customers investing in the bank
topic Predictive Analytics
Privileged Customer
Intelligent Decision Making
Bank Investment
url https://jitm.ut.ac.ir/article_62895_ea11dbe0ea09c2bde7ef74c33bc925de.pdf
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