How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful
Federations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations' strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structur...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2021-04-01
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| Series: | Frontiers in Psychology |
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| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.653034/full |
| _version_ | 1818949524006109184 |
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| author | Estela Núñez-Barriopedro Pedro Cuesta-Valiño Pablo Gutiérrez-Rodríguez Rafael Ravina-Ripoll |
| author_facet | Estela Núñez-Barriopedro Pedro Cuesta-Valiño Pablo Gutiérrez-Rodríguez Rafael Ravina-Ripoll |
| author_sort | Estela Núñez-Barriopedro |
| collection | DOAJ |
| description | Federations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations' strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structural equation modeling (SEM), which allowed to analyze the main variables that influenced the happiness of the karate athlete and consequently to study their effect on people's loyalty to sports federations. In particular, Partial least squares SEM was applied in an overall model when it was possible to understand the happiness role in relation with other traditional relevant variables on loyalty. The data were obtained through primary sources employing a survey sent to the autonomous federations in the discipline of karate, obtaining a sample of 682 federated members in Spain. The results of the model revealed that consumer satisfaction, engagement, and meaningful influence on consumer happiness, but engagement was the most important and relevant variable for affecting this variable. Finally, consumer satisfaction and consumer happiness influence loyalty, and consumer satisfaction was the most important variable, but consumer happiness showed a real alternative for improving loyalty in karate sports federations. Then, one of the implications of this work was that it helped to explain how the federations can be managed to achieve loyal consumers together with a more considerable increase in the number of federated members. |
| first_indexed | 2024-12-20T09:04:03Z |
| format | Article |
| id | doaj.art-db084f7123c84e9085d940cc804b7cdc |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-12-20T09:04:03Z |
| publishDate | 2021-04-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-db084f7123c84e9085d940cc804b7cdc2022-12-21T19:45:47ZengFrontiers Media S.A.Frontiers in Psychology1664-10782021-04-011210.3389/fpsyg.2021.653034653034How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and MeaningfulEstela Núñez-Barriopedro0Pedro Cuesta-Valiño1Pablo Gutiérrez-Rodríguez2Rafael Ravina-Ripoll3Economics and Business Management Department, Faculty of Economics, Business and Tourism, University of Alcalá, Alcalá de Henares, SpainEconomics and Business Management Department, Faculty of Economics, Business and Tourism, University of Alcalá, Alcalá de Henares, SpainDepartment of Business Administration, Faculty of Economic and Management Sciences, University of León, León, SpainDepartment of Business Management, Faculty of Economic and Business Sciences, INDESS, University of Cadiz, Cadiz, SpainFederations are concerned about attracting new sportsmen and sportswomen and increasing the number of members. The purpose of this research was to describe karate federations' strategies for attracting and retaining members through happiness. The analysis was carried out by designing a structural equation modeling (SEM), which allowed to analyze the main variables that influenced the happiness of the karate athlete and consequently to study their effect on people's loyalty to sports federations. In particular, Partial least squares SEM was applied in an overall model when it was possible to understand the happiness role in relation with other traditional relevant variables on loyalty. The data were obtained through primary sources employing a survey sent to the autonomous federations in the discipline of karate, obtaining a sample of 682 federated members in Spain. The results of the model revealed that consumer satisfaction, engagement, and meaningful influence on consumer happiness, but engagement was the most important and relevant variable for affecting this variable. Finally, consumer satisfaction and consumer happiness influence loyalty, and consumer satisfaction was the most important variable, but consumer happiness showed a real alternative for improving loyalty in karate sports federations. Then, one of the implications of this work was that it helped to explain how the federations can be managed to achieve loyal consumers together with a more considerable increase in the number of federated members.https://www.frontiersin.org/articles/10.3389/fpsyg.2021.653034/fullhappinessloyaltyconsumer satisfactioncommitmentqualityengagement |
| spellingShingle | Estela Núñez-Barriopedro Pedro Cuesta-Valiño Pablo Gutiérrez-Rodríguez Rafael Ravina-Ripoll How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful Frontiers in Psychology happiness loyalty consumer satisfaction commitment quality engagement |
| title | How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful |
| title_full | How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful |
| title_fullStr | How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful |
| title_full_unstemmed | How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful |
| title_short | How Does Happiness Influence the Loyalty of Karate Athletes? A Model of Structural Equations From the Constructs: Consumer Satisfaction, Engagement, and Meaningful |
| title_sort | how does happiness influence the loyalty of karate athletes a model of structural equations from the constructs consumer satisfaction engagement and meaningful |
| topic | happiness loyalty consumer satisfaction commitment quality engagement |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2021.653034/full |
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