An Integrated Spherical Fuzzy Multi-criterion Group Decision-Making Approach and Its Application in Digital Marketing Technology Assessment

An Integrated Spherical Fuzzy Multi-criterion Group Decision-Making Approach and Its Application in Digital Marketing Technology Assessment

Abstract Digital marketing technology can not only help enterprises effectively control marketing costs but also accurately identify target customers and determine customer needs to improve marketing conversion rates. Multiple conflicting and asymmetric criteria need to be taken simultaneously into...

Full description

Bibliographic Details
Main Authors: Kai Gao, Tingting Liu, Dingjun Yue, Vladimir Simic, Yuan Rong, Harish Garg
Format: Article
Language:English
Published: Springer 2023-08-01
Series:International Journal of Computational Intelligence Systems
Subjects:
Digital marketing technology
SF set
MCGDM
Information fusion
MEREC
ARAS
Online Access:https://doi.org/10.1007/s44196-023-00298-3

Internet

https://doi.org/10.1007/s44196-023-00298-3

Similar Items