An Integrated Spherical Fuzzy Multi-criterion Group Decision-Making Approach and Its Application in Digital Marketing Technology Assessment
Abstract Digital marketing technology can not only help enterprises effectively control marketing costs but also accurately identify target customers and determine customer needs to improve marketing conversion rates. Multiple conflicting and asymmetric criteria need to be taken simultaneously into...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Springer
2023-08-01
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| Series: | International Journal of Computational Intelligence Systems |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/s44196-023-00298-3 |