Management of transaction entrepreneurial structures advertising services market

Management of transaction entrepreneurial structures advertising services market

An important issue of increasing the efficiency of enterprise structures on the modern market o fadvertising services is the management of transaction costs. This article discusses the main types of transaction costs arising at the functioning of the domestic advertising agencies (the costs of searc...

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Autor principal:	I. M. Gurova
Format:	Article
Idioma:	Russian
Publicat:	Russian Academy of Entrepreneurship 2020-01-01
Col·lecció:	Путеводитель предпринимателя
Matèries:	transaction costs costs of searching for information costs of negotiating and concluding contracts costs of measuring costs of specification and protection of property rights costs ofopportunistic conduct the market for advertising services advertising agency
Accés en línia:	https://www.pp-mag.ru/jour/article/view/990

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