Management of transaction entrepreneurial structures advertising services market
An important issue of increasing the efficiency of enterprise structures on the modern market o fadvertising services is the management of transaction costs. This article discusses the main types of transaction costs arising at the functioning of the domestic advertising agencies (the costs of searc...
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| Format: | Article |
| Jezik: | Russian |
| Izdano: |
Russian Academy of Entrepreneurship
2020-01-01
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| Serija: | Путеводитель предпринимателя |
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| Online dostop: | https://www.pp-mag.ru/jour/article/view/990 |