Business Model Innovation Processes: A Systematic Literature Review

Purpose: The starting point of this study is the heterogeneously dispersed knowledge on the business model innovation (BMI) process. To accelerate the development of this topic in research and practice, the study ex- plores insights concerning the BMI process to enhance our understanding about this...

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Main Authors: Bernd Wirtz, Peter Daiser
Format: Article
Language:English
Published: Aalborg University Open Publishing 2018-08-01
Series:Journal of Business Models
Online Access:https://somaesthetics.aau.dk/index.php/JOBM/article/view/2397
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author Bernd Wirtz
Peter Daiser
author_facet Bernd Wirtz
Peter Daiser
author_sort Bernd Wirtz
collection DOAJ
description Purpose: The starting point of this study is the heterogeneously dispersed knowledge on the business model innovation (BMI) process. To accelerate the development of this topic in research and practice, the study ex- plores insights concerning the BMI process to enhance our understanding about this phenomenon and to present a helpful guidance for researchers and practitioners. Design/Methodology/Approach: Given the study design (systematic review), we conducted a literature- based investigation to identify important insights on the BMI process in the literature and derive a generic BMI process from the findings. Findings: Our findings underline the heterogeneous structure of BMI process knowledge in the literature. Furthermore, we could detect several content-related and scope-related differences between existing BMI processes and derive seven generic BMI process steps: Analysis, Ideation, Feasibility, Prototyping, Decision- making, Implementation, and Sustainability. Practical Implications: The literature review provides researchers and practitioners with a clear guidance on the BMI process literature and the seven generic BMI process phases serve as a blueprint for BMI initiatives in research and management. Research Limitations: Given the amount of academic journals, it is unlikely that every applicable scientific publication is included. Originality/Value: The study’s main contribution lies in the unifying approach of the dispersed knowledge on the BMI process. Since our understanding of the BMI process is still limited, this study should provide further insights that support the development of the concept and guide its practical application.
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spelling doaj.art-db53f62a7eaf43c2ab111e8af3358e922024-04-02T11:50:51ZengAalborg University Open PublishingJournal of Business Models2246-24652018-08-016110.5278/ojs.jbm.v6i1.2397Business Model Innovation Processes: A Systematic Literature ReviewBernd WirtzPeter DaiserPurpose: The starting point of this study is the heterogeneously dispersed knowledge on the business model innovation (BMI) process. To accelerate the development of this topic in research and practice, the study ex- plores insights concerning the BMI process to enhance our understanding about this phenomenon and to present a helpful guidance for researchers and practitioners. Design/Methodology/Approach: Given the study design (systematic review), we conducted a literature- based investigation to identify important insights on the BMI process in the literature and derive a generic BMI process from the findings. Findings: Our findings underline the heterogeneous structure of BMI process knowledge in the literature. Furthermore, we could detect several content-related and scope-related differences between existing BMI processes and derive seven generic BMI process steps: Analysis, Ideation, Feasibility, Prototyping, Decision- making, Implementation, and Sustainability. Practical Implications: The literature review provides researchers and practitioners with a clear guidance on the BMI process literature and the seven generic BMI process phases serve as a blueprint for BMI initiatives in research and management. Research Limitations: Given the amount of academic journals, it is unlikely that every applicable scientific publication is included. Originality/Value: The study’s main contribution lies in the unifying approach of the dispersed knowledge on the BMI process. Since our understanding of the BMI process is still limited, this study should provide further insights that support the development of the concept and guide its practical application.https://somaesthetics.aau.dk/index.php/JOBM/article/view/2397
spellingShingle Bernd Wirtz
Peter Daiser
Business Model Innovation Processes: A Systematic Literature Review
Journal of Business Models
title Business Model Innovation Processes: A Systematic Literature Review
title_full Business Model Innovation Processes: A Systematic Literature Review
title_fullStr Business Model Innovation Processes: A Systematic Literature Review
title_full_unstemmed Business Model Innovation Processes: A Systematic Literature Review
title_short Business Model Innovation Processes: A Systematic Literature Review
title_sort business model innovation processes a systematic literature review
url https://somaesthetics.aau.dk/index.php/JOBM/article/view/2397
work_keys_str_mv AT berndwirtz businessmodelinnovationprocessesasystematicliteraturereview
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