Understanding consumer behavior in an organized retail sector: Indian apparel industry

Bibliographic Details
Main Authors: Namita Rajput, Subodh Kesharwani, Akanksha Khanna
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2012-07-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/4618/im_en_2012_02_Rajput.pdf