Corporate social responsibility and behavioral intentions in an emerging market: The mediating roles of green brand image and green trust

Corporate social responsibility and behavioral intentions in an emerging market: The mediating roles of green brand image and green trust

This study is driven by the absence of thorough investigations into the behavioral intentions of organizational consumers in the B2B market for paint and coatings, particularly within the industrial and marine coatings sector in Vietnam. Employing the stimulus–organism–response model, we tested the...

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Hlavní autoři: Bang Nguyen-Viet, Cong Thanh Tran, Hoa Thi Kim Ngo
Médium: Článek
Jazyk:English
Vydáno: Elsevier 2024-03-01
Edice:Cleaner and Responsible Consumption
Témata:
Stimulus–organism–response theory
Corporate social responsibility
Behavioral intentions
Green brand image
Green trust
Emerging market
On-line přístup:http://www.sciencedirect.com/science/article/pii/S2666784324000032

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http://www.sciencedirect.com/science/article/pii/S2666784324000032

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