Rhetoric of affections: advertising, seduction and truth
Advertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omn...
| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Coimbra University Press
2019-06-01
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| Series: | Media&Jornalismo |
| Subjects: | |
| Online Access: | https://impactum-journals.uc.pt/mj/article/view/6709 |
| _version_ | 1818759920238985216 |
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| author | Paulo Barroso |
| author_facet | Paulo Barroso |
| author_sort | Paulo Barroso |
| collection | DOAJ |
| description | Advertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omnipresent, seductive and affective discourses. Following a theoretical and reflexive approach, the objective is to argue and understand the power of rhetoric developing seduction and provoking affections in advertising strategies. |
| first_indexed | 2024-12-18T06:50:23Z |
| format | Article |
| id | doaj.art-db806a1c9dde493097caa11263fd5640 |
| institution | Directory Open Access Journal |
| issn | 1645-5681 2183-5462 |
| language | English |
| last_indexed | 2024-12-18T06:50:23Z |
| publishDate | 2019-06-01 |
| publisher | Coimbra University Press |
| record_format | Article |
| series | Media&Jornalismo |
| spelling | doaj.art-db806a1c9dde493097caa11263fd56402022-12-21T21:17:22ZengCoimbra University PressMedia&Jornalismo1645-56812183-54622019-06-01193410.14195/2183-5462_34_10Rhetoric of affections: advertising, seduction and truthPaulo BarrosoAdvertising frequently provokes pathos and elicits emotional reactions (e.g. fear, patriotism, guilt, pity, joy, satisfaction, etc.) to get what it wants. Considering the rhetorical ability and the proliferation of advertisements in the contemporary Western societies, this article analyzes these omnipresent, seductive and affective discourses. Following a theoretical and reflexive approach, the objective is to argue and understand the power of rhetoric developing seduction and provoking affections in advertising strategies.https://impactum-journals.uc.pt/mj/article/view/6709advertising; deception; rhetoric; seduction; truth |
| spellingShingle | Paulo Barroso Rhetoric of affections: advertising, seduction and truth Media&Jornalismo advertising; deception; rhetoric; seduction; truth |
| title | Rhetoric of affections: advertising, seduction and truth |
| title_full | Rhetoric of affections: advertising, seduction and truth |
| title_fullStr | Rhetoric of affections: advertising, seduction and truth |
| title_full_unstemmed | Rhetoric of affections: advertising, seduction and truth |
| title_short | Rhetoric of affections: advertising, seduction and truth |
| title_sort | rhetoric of affections advertising seduction and truth |
| topic | advertising; deception; rhetoric; seduction; truth |
| url | https://impactum-journals.uc.pt/mj/article/view/6709 |
| work_keys_str_mv | AT paulobarroso rhetoricofaffectionsadvertisingseductionandtruth |