Pengaruh Bauran Pemasaran, Ekuitas Merek Terhadap Keputusan Pembelian Benih Cap Kapal Terbang di Jawa Barat

Pengaruh Bauran Pemasaran, Ekuitas Merek Terhadap Keputusan Pembelian Benih Cap Kapal Terbang di Jawa Barat

Marketing tools known as the marketing mix, interacts with the brand equity in influencing consumer purchasing decisions. This study aims to analyze the level of marketing mix and brand equity and analyze the effect of the marketing mix with dimensions of brand equity. Presentation techniques and da...

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Bibliographic Details
Main Authors: Dodi Supriatna, Dodik Ridho Nurrochmat, Idqan Fahmi
Format: Article
Language:Indonesian
Published: Bogor Agricultural University 2017-09-01
Series:Jurnal Aplikasi Bisnis dan Manajemen
Online Access:http://journal.ipb.ac.id/index.php/jabm/article/view/17739

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