Windows of opportunity: The power dynamics in the disposable nappy regime and opportunities for niche innovations

This paper studies niche-regime dynamics in sustainability transitions in the disposable nappy industry in Australia. Disposable nappies generate a disproportionate amount of plastic waste relative to the per capita usage of the product. In the 60 years since disposable nappies were introduced into...

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Main Authors: Jason Graham-Nye, Nick Florin, Monique Retamal
Format: Article
Language:English
Published: Elsevier 2024-03-01
Series:Cleaner and Responsible Consumption
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2666784324000020
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author Jason Graham-Nye
Nick Florin
Monique Retamal
author_facet Jason Graham-Nye
Nick Florin
Monique Retamal
author_sort Jason Graham-Nye
collection DOAJ
description This paper studies niche-regime dynamics in sustainability transitions in the disposable nappy industry in Australia. Disposable nappies generate a disproportionate amount of plastic waste relative to the per capita usage of the product. In the 60 years since disposable nappies were introduced into the market, niche innovators attempting to offer more sustainable solutions have been unable to challenge the dominant market position of disposable nappies. Little attention has been paid to the dynamics of this industry despite the growing plastic waste crisis and the emergence of new niche innovations.In this study, we apply the Multi-Level Perspective (MLP) to the disposable nappy category for the first time. We adopt the “windows of opportunity” framework that sits within MLP to understand niche-regime dynamics in the nappy industry. The findings of this study revealed several significant barriers that niche nappy innovators need to overcome to destabilise regime-level actors and become mainstream. Achieving price parity and matching performance and convenience are the most significant factors. A new policy intervention in the Australian state of New South Wales banning the inclusion of compostable biofilms in household Food Organics Garden Organics (FOGO) waste collections also poses an immediate regulatory barrier.
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spelling doaj.art-db8a0bbdbf0a4ee28fb502dd073984122024-03-23T06:26:23ZengElsevierCleaner and Responsible Consumption2666-78432024-03-0112100169Windows of opportunity: The power dynamics in the disposable nappy regime and opportunities for niche innovationsJason Graham-Nye0Nick Florin1Monique Retamal2Institute for Sustainable Futures, University of Technology, Sydney, Australia; Corresponding author.University of Technology, Sydney, AustraliaUniversity of Technology, Sydney, AustraliaThis paper studies niche-regime dynamics in sustainability transitions in the disposable nappy industry in Australia. Disposable nappies generate a disproportionate amount of plastic waste relative to the per capita usage of the product. In the 60 years since disposable nappies were introduced into the market, niche innovators attempting to offer more sustainable solutions have been unable to challenge the dominant market position of disposable nappies. Little attention has been paid to the dynamics of this industry despite the growing plastic waste crisis and the emergence of new niche innovations.In this study, we apply the Multi-Level Perspective (MLP) to the disposable nappy category for the first time. We adopt the “windows of opportunity” framework that sits within MLP to understand niche-regime dynamics in the nappy industry. The findings of this study revealed several significant barriers that niche nappy innovators need to overcome to destabilise regime-level actors and become mainstream. Achieving price parity and matching performance and convenience are the most significant factors. A new policy intervention in the Australian state of New South Wales banning the inclusion of compostable biofilms in household Food Organics Garden Organics (FOGO) waste collections also poses an immediate regulatory barrier.http://www.sciencedirect.com/science/article/pii/S2666784324000020Sustainability transitionsDisposable nappiesCompostable nappiesNiche-regime interactionsWindows of opportunity
spellingShingle Jason Graham-Nye
Nick Florin
Monique Retamal
Windows of opportunity: The power dynamics in the disposable nappy regime and opportunities for niche innovations
Cleaner and Responsible Consumption
Sustainability transitions
Disposable nappies
Compostable nappies
Niche-regime interactions
Windows of opportunity
title Windows of opportunity: The power dynamics in the disposable nappy regime and opportunities for niche innovations
title_full Windows of opportunity: The power dynamics in the disposable nappy regime and opportunities for niche innovations
title_fullStr Windows of opportunity: The power dynamics in the disposable nappy regime and opportunities for niche innovations
title_full_unstemmed Windows of opportunity: The power dynamics in the disposable nappy regime and opportunities for niche innovations
title_short Windows of opportunity: The power dynamics in the disposable nappy regime and opportunities for niche innovations
title_sort windows of opportunity the power dynamics in the disposable nappy regime and opportunities for niche innovations
topic Sustainability transitions
Disposable nappies
Compostable nappies
Niche-regime interactions
Windows of opportunity
url http://www.sciencedirect.com/science/article/pii/S2666784324000020
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AT nickflorin windowsofopportunitythepowerdynamicsinthedisposablenappyregimeandopportunitiesfornicheinnovations
AT moniqueretamal windowsofopportunitythepowerdynamicsinthedisposablenappyregimeandopportunitiesfornicheinnovations