What Factors Make Online Travel Reviews Credible? The Consumers’ Credibility Perception-CONCEPT Model
Online reviews have become a fundamental element in searching for and buying a tourism service. In particular, in the phase of post-pandemic caused by the COVID-19, social media are important channels of inspiration of dreams and encouragement to begin envisioning future trips. However, the growing...
Main Authors: | Tiziana Guzzo, Fernando Ferri, Patrizia Grifoni |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2022-03-01
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Series: | Societies |
Subjects: | |
Online Access: | https://www.mdpi.com/2075-4698/12/2/50 |
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