Commitment as a Mediator Variable Used to Predict Future Service Consumption Intentions: An Empirical Approach to Consumers of Performing Arts in Spain
The aim of this research project is to gain some insight into the relationships between the following variables: Satisfaction, Commitment, Trust, and Future Purchasing Intentions. In order to achieve this aim, a Model for the Management of Service Sector Customer Relations is proposed, and this Mode...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad del País Vasco (UPV/EHU)
2011-05-01
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| Series: | Management Letters/Cuadernos de Gestión |
| Subjects: | |
| Online Access: | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2011&v=11&n=1&o=1 |
| _version_ | 1811331427764011008 |
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| author | Rafael Ventura Fernández María José Quero Gervilla |
| author_facet | Rafael Ventura Fernández María José Quero Gervilla |
| author_sort | Rafael Ventura Fernández |
| collection | DOAJ |
| description | The aim of this research project is to gain some insight into the relationships between the following variables: Satisfaction, Commitment, Trust, and Future Purchasing Intentions. In order to achieve this aim, a Model for the Management of Service Sector Customer Relations is proposed, and this Model shows that the most important variable for achieving positive results in terms of future attendance intentions amongst consumers is Commitment.This empirical work focuses on the services sector, specifically on the field of performing arts. In order to carry out the analyses, 1005 performing art consumers were interviewed at the entrances or exits to shows. 150 public and private theatres from throughout the whole of Spain have collaborated in the project. |
| first_indexed | 2024-04-13T16:20:21Z |
| format | Article |
| id | doaj.art-dbacc00f6ad74942b95b6a40576729a3 |
| institution | Directory Open Access Journal |
| issn | 1131-6837 1988-2157 |
| language | English |
| last_indexed | 2024-04-13T16:20:21Z |
| publishDate | 2011-05-01 |
| publisher | Universidad del País Vasco (UPV/EHU) |
| record_format | Article |
| series | Management Letters/Cuadernos de Gestión |
| spelling | doaj.art-dbacc00f6ad74942b95b6a40576729a32022-12-22T02:39:57ZengUniversidad del País Vasco (UPV/EHU)Management Letters/Cuadernos de Gestión1131-68371988-21572011-05-011111536Commitment as a Mediator Variable Used to Predict Future Service Consumption Intentions: An Empirical Approach to Consumers of Performing Arts in SpainRafael Ventura FernándezMaría José Quero GervillaThe aim of this research project is to gain some insight into the relationships between the following variables: Satisfaction, Commitment, Trust, and Future Purchasing Intentions. In order to achieve this aim, a Model for the Management of Service Sector Customer Relations is proposed, and this Model shows that the most important variable for achieving positive results in terms of future attendance intentions amongst consumers is Commitment.This empirical work focuses on the services sector, specifically on the field of performing arts. In order to carry out the analyses, 1005 performing art consumers were interviewed at the entrances or exits to shows. 150 public and private theatres from throughout the whole of Spain have collaborated in the project.http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2011&v=11&n=1&o=1Relational marketingsatisfactioncommitmenttrustfuture intentions |
| spellingShingle | Rafael Ventura Fernández María José Quero Gervilla Commitment as a Mediator Variable Used to Predict Future Service Consumption Intentions: An Empirical Approach to Consumers of Performing Arts in Spain Management Letters/Cuadernos de Gestión Relational marketing satisfaction commitment trust future intentions |
| title | Commitment as a Mediator Variable Used to Predict Future Service Consumption Intentions: An Empirical Approach to Consumers of Performing Arts in Spain |
| title_full | Commitment as a Mediator Variable Used to Predict Future Service Consumption Intentions: An Empirical Approach to Consumers of Performing Arts in Spain |
| title_fullStr | Commitment as a Mediator Variable Used to Predict Future Service Consumption Intentions: An Empirical Approach to Consumers of Performing Arts in Spain |
| title_full_unstemmed | Commitment as a Mediator Variable Used to Predict Future Service Consumption Intentions: An Empirical Approach to Consumers of Performing Arts in Spain |
| title_short | Commitment as a Mediator Variable Used to Predict Future Service Consumption Intentions: An Empirical Approach to Consumers of Performing Arts in Spain |
| title_sort | commitment as a mediator variable used to predict future service consumption intentions an empirical approach to consumers of performing arts in spain |
| topic | Relational marketing satisfaction commitment trust future intentions |
| url | http://www.ehu.es/cuadernosdegestion/revista/index.php/en/numeros?a=da&y=2011&v=11&n=1&o=1 |
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