Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia

Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia

Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and social media, has opened up greater opportunities...

Fuld beskrivelse

Bibliografiske detaljer
Main Authors:	Azilahwati Binti Adam, Jessnor Elmy Binti Mat Jizat, Mohd Asri Bin Mohd Nor
Format:	Article
Sprog:	English
Udgivet:	Universitas Pelita Harapan 2016-06-01
Serier:	DeReMa (Development Research of Management): Jurnal Manajemen
Fag:	Social Commerce Small and Medium Enterprises Attitude Self-Efficacy ICT.
Online adgang:	http://ojs.uph.edu/index.php/DJM/article/view/187

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