Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia

Internal Factors within Entrepreneurs that Influence the Acceptance and Use of Social Commerce among SMEs in Malaysia

Current technological advances, particularly in information and communications technology (ICT) and social media have sparked a phenomenon in the business world. The existence of social commerce (s-commerce), which is a combination of e-commerce and social media, has opened up greater opportunities...

Бүрэн тодорхойлолт

Номзүйн дэлгэрэнгүй
Үндсэн зохиолчид: Azilahwati Binti Adam, Jessnor Elmy Binti Mat Jizat, Mohd Asri Bin Mohd Nor
Формат: Өгүүллэг
Хэл сонгох:English
Хэвлэсэн: Universitas Pelita Harapan 2016-06-01
Цуврал:DeReMa (Development Research of Management): Jurnal Manajemen
Нөхцлүүд:
Social Commerce
Small and Medium Enterprises
Attitude
Self-Efficacy
ICT.
Онлайн хандалт:http://ojs.uph.edu/index.php/DJM/article/view/187

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