Education and Business as a key topics at the Instagram posts in the area of Gamification
The aim of this paper is to examine the communication content of Instagram social network users, on the basis of the hashtags they use relating to gamification and to define communities within the network in the context of education. The results are based on the analysis of Instagram's worldwi...
| Main Authors: | , , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Czech University of Life Sciences Prague
2019-03-01
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| Series: | Journal on Efficiency and Responsibility in Education and Science |
| Subjects: | |
| Online Access: | https://www.eriesjournal.com/index.php/eries/article/view/231 |
| _version_ | 1811340819259457536 |
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| author | Ladislav Pilar Pavel Moulis Jana Pitrová Petr Bouda George Gresham Tereza Balcarová Stanislav Rojík |
| author_facet | Ladislav Pilar Pavel Moulis Jana Pitrová Petr Bouda George Gresham Tereza Balcarová Stanislav Rojík |
| author_sort | Ladislav Pilar |
| collection | DOAJ |
| description | The aim of this paper is to examine the communication content of Instagram social network users, on the basis of the hashtags they use relating to gamification and to define communities within the network in the context of education. The results are based on the analysis of Instagram's worldwide social network. Primary data were collected using a script to capture communication on the social network Instagram. The analysis included Instagram photos selected on the basis of hashtag #gamification (17,994 contributions). The results identify that the most commonly associated expressions with hashtags #gamification are hashtags associated with education and business, especially where startup and innovation are concerned. On the basis of an analysis visually isolated communities with average modularity of 0.506 were identified, which relate to the communication of the gamification on the social network Instagram: 1) Education, 2) Entrepreneurship, 3) Gamification in general, 4) Social and 5) Enjoyment. The benefit of analysis for the education area is to identify the university‘s links between Education and Entrepreneurship and the Teacher and Trust between education and enjoyment. |
| first_indexed | 2024-04-13T18:47:37Z |
| format | Article |
| id | doaj.art-dbc2998c68a046debdd82401d41526d5 |
| institution | Directory Open Access Journal |
| issn | 2336-2375 1803-1617 |
| language | English |
| last_indexed | 2024-04-13T18:47:37Z |
| publishDate | 2019-03-01 |
| publisher | Czech University of Life Sciences Prague |
| record_format | Article |
| series | Journal on Efficiency and Responsibility in Education and Science |
| spelling | doaj.art-dbc2998c68a046debdd82401d41526d52022-12-22T02:34:32ZengCzech University of Life Sciences PragueJournal on Efficiency and Responsibility in Education and Science2336-23751803-16172019-03-01121263310.7160/eriesj.2019.120103Education and Business as a key topics at the Instagram posts in the area of GamificationLadislav Pilar0Pavel Moulis1Jana PitrováPetr Bouda2George Gresham3Tereza Balcarová4Stanislav Rojík5Faculty of Economics and Management, Czech University of Life Sciences Prague, Czech RepublicFaculty of Economics and Management, Czech University of Life Sciences Prague, Czech RepublicFaculty of Economics and Management, Czech University of Life Sciences Prague, Czech RepublicDavis College of Business, Jacksonville University, USAFaculty of Economics and Management, Czech University of Life Sciences Prague, Czech RepublicFaculty of Economics and Management, Czech University of Life Sciences Prague, Czech RepublicThe aim of this paper is to examine the communication content of Instagram social network users, on the basis of the hashtags they use relating to gamification and to define communities within the network in the context of education. The results are based on the analysis of Instagram's worldwide social network. Primary data were collected using a script to capture communication on the social network Instagram. The analysis included Instagram photos selected on the basis of hashtag #gamification (17,994 contributions). The results identify that the most commonly associated expressions with hashtags #gamification are hashtags associated with education and business, especially where startup and innovation are concerned. On the basis of an analysis visually isolated communities with average modularity of 0.506 were identified, which relate to the communication of the gamification on the social network Instagram: 1) Education, 2) Entrepreneurship, 3) Gamification in general, 4) Social and 5) Enjoyment. The benefit of analysis for the education area is to identify the university‘s links between Education and Entrepreneurship and the Teacher and Trust between education and enjoyment.https://www.eriesjournal.com/index.php/eries/article/view/231gamificationinstagramsocial networkbusinesseducation |
| spellingShingle | Ladislav Pilar Pavel Moulis Jana Pitrová Petr Bouda George Gresham Tereza Balcarová Stanislav Rojík Education and Business as a key topics at the Instagram posts in the area of Gamification Journal on Efficiency and Responsibility in Education and Science gamification social network business education |
| title | Education and Business as a key topics at the Instagram posts in the area of Gamification |
| title_full | Education and Business as a key topics at the Instagram posts in the area of Gamification |
| title_fullStr | Education and Business as a key topics at the Instagram posts in the area of Gamification |
| title_full_unstemmed | Education and Business as a key topics at the Instagram posts in the area of Gamification |
| title_short | Education and Business as a key topics at the Instagram posts in the area of Gamification |
| title_sort | education and business as a key topics at the instagram posts in the area of gamification |
| topic | gamification social network business education |
| url | https://www.eriesjournal.com/index.php/eries/article/view/231 |
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