Soft Power Determinants in the World and Implications for China

Statistical tests are here conducted on two explanations of soft power. One is Joseph Nye's argument that political values, foreign policy and cultural appeals shape soft power, and the other is the positive peace argument which suggests a significant influence of the Global Peace Index (GPI)...

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Main Author: HONGYI LAI
Format: Article
Language:English
Published: CBS Open Journals 2020-01-01
Series:The Copenhagen Journal of Asian Studies
Subjects:
Online Access:https://rauli.cbs.dk/index.php/cjas/article/view/5904
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author HONGYI LAI
author_facet HONGYI LAI
author_sort HONGYI LAI
collection DOAJ
description Statistical tests are here conducted on two explanations of soft power. One is Joseph Nye's argument that political values, foreign policy and cultural appeals shape soft power, and the other is the positive peace argument which suggests a significant influence of the Global Peace Index (GPI) on soft power. Two measures of soft power are employed – the favourability of major powers in global public opinion polls and the Soft Power 30 Index. The latter gauges the magnitude of soft power. When the former measure, which  indicates the positiveness of soft power, is adopted the three soft power resources provide less explanatory power than per capita GDP and especially the GPI. When the Soft Power 30 Index is used, only foreign policy independent of the United States contributes positively to soft power. The GPI and non-soft power-related cultural exports (NSPCE) then take on a negative role because a number of nations in the index achieve very high rankings with a relatively poor GPI or small NSPCE. As far as China is concerned, its ranking in 2018 in the Soft Power 30 Index declined due to impressive improvement among other ranked nations and global public scepticism towards its foreign policy and its cultural exports.
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spelling doaj.art-dbcdfabaa4e8457389f497c0667824cc2022-12-22T04:14:41ZengCBS Open JournalsThe Copenhagen Journal of Asian Studies2246-21632020-01-0137110.22439/cjas.v37i1.5904Soft Power Determinants in the World and Implications for ChinaHONGYI LAI Statistical tests are here conducted on two explanations of soft power. One is Joseph Nye's argument that political values, foreign policy and cultural appeals shape soft power, and the other is the positive peace argument which suggests a significant influence of the Global Peace Index (GPI) on soft power. Two measures of soft power are employed – the favourability of major powers in global public opinion polls and the Soft Power 30 Index. The latter gauges the magnitude of soft power. When the former measure, which  indicates the positiveness of soft power, is adopted the three soft power resources provide less explanatory power than per capita GDP and especially the GPI. When the Soft Power 30 Index is used, only foreign policy independent of the United States contributes positively to soft power. The GPI and non-soft power-related cultural exports (NSPCE) then take on a negative role because a number of nations in the index achieve very high rankings with a relatively poor GPI or small NSPCE. As far as China is concerned, its ranking in 2018 in the Soft Power 30 Index declined due to impressive improvement among other ranked nations and global public scepticism towards its foreign policy and its cultural exports. https://rauli.cbs.dk/index.php/cjas/article/view/5904soft powerinternational relationspositive peacepolitical freedomforeign policycultural exports
spellingShingle HONGYI LAI
Soft Power Determinants in the World and Implications for China
The Copenhagen Journal of Asian Studies
soft power
international relations
positive peace
political freedom
foreign policy
cultural exports
title Soft Power Determinants in the World and Implications for China
title_full Soft Power Determinants in the World and Implications for China
title_fullStr Soft Power Determinants in the World and Implications for China
title_full_unstemmed Soft Power Determinants in the World and Implications for China
title_short Soft Power Determinants in the World and Implications for China
title_sort soft power determinants in the world and implications for china
topic soft power
international relations
positive peace
political freedom
foreign policy
cultural exports
url https://rauli.cbs.dk/index.php/cjas/article/view/5904
work_keys_str_mv AT hongyilai softpowerdeterminantsintheworldandimplicationsforchina