Analisis Preferensi Konsumen Terhadap Pembelian Kopi Instan White Coffee Di Kecamatan Kebumen Kabupaten Kebumen

Analisis Preferensi Konsumen Terhadap Pembelian Kopi Instan White Coffee Di Kecamatan Kebumen Kabupaten Kebumen

This research was aimed to determine the consumer preferences and attributes that most consumers consider in purchases of instant White Coffee in Kebumen Subdistrict Kebumen Regency. The basic method of this research is descriptive analytic by survey technique to the respondents directly. This resea...

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Bibliographic Details
Main Authors: Jivana Zulfi, Kusnandar Kusnandar, Rr. Aulia Qonita
Format: Article
Language:English
Published: Department of Agribusiness, Faculty of Agriculture, Universitas Sebelas Maret Surakarta 2018-02-01
Series:Sepa
Subjects:
chi square
consumer preferences
fishbein multi attribute
instant white coffee
product attributes
Online Access:https://jurnal.uns.ac.id/sepa/article/view/25008

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