Benchmarking as an innovation in education
The social, political and economic changes that have occurred in our country in the last two decades have led to a new way of operating of educational institutions in the public sector. The mentioned changes are reflected in a different way of doing business through market operations, competing with...
| Main Authors: | , , |
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| Format: | Article |
| Language: | srp |
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University Business Academy - Faculty of Economics and Engineering Management, Novi Sad, Serbia
2018-01-01
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| Series: | Ekonomija: teorija i praksa |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/2217-5458/2018/2217-54581803071D.pdf |
| Summary: | The social, political and economic changes that have occurred in our country in the last two decades have led to a new way of operating of educational institutions in the public sector. The mentioned changes are reflected in a different way of doing business through market operations, competing with competition, improvement of quality and performance of educational institutions, respecting the needs and expectations of users, etc. In numerous innovations, reforms, tendencies and directions, the concept of marketing in education finds its place, with all its techniques, methods and principles, and one of them is the application of benchmarking, i.e. a concept that refers to learning from leaders in a specific business domain. Readiness and openness of schools to foster innovations in everyday work are the precondition for a successful implementation of benchmarking in education. School principal has a major role as a person who is the most responsible when it comes to successful operating and quality improvement in a particular school. In this paper we will present the basic steps of benchmarking process related to the field of education. Furthermore, the paper promotes the idea of the necessity of creating a unique benchmarking information system which would present a practical communication channel between educational institutions which need training and the competent institutions which can provide trainings in the process of benchmarking. |
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| ISSN: | 2217-5458 2620-0228 |