| Summary: | Santa Marta is one of the cities in Colombia with higher reception of victims of forced displacement in conjunction with the regular population. Today, one of five residents is a person displaced by violence. Despite the sheer scale and the great impact this has had on the city, the implicit social and humanitarian issues has been and remains barely visible to the public. This article discusses the political, economic, administrative and professional factors that influenced the Samarian press and radio to failed making visible enough in the eyes of local, regional and national opinion the humanitarian drama that are living more than 15.000 families arrived at the city during the past ten years. These factors may be established through a careful study involving an examination of the editions made daily by the newspapers for five years, as well as daily news broadcasts of a radio station for two years. Documentary information was compared and supplemented with information obtained through interviews with journalists and local media executives in the study.
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