Political Communication in Malaysia: A study on the Use of New Media in Politics
To gain and retain political power, politicians use the media to persuade the masses to vote and support them, especially during elections. Barisan Nasional (BN) has successfully used the media to maintain its power for the past 57 years, making it the longest-serving elected government in the world...
Main Author: | Pauline Pooi Yin Leong |
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Format: | Article |
Language: | English |
Published: |
Danube-University Krems
2015-10-01
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Series: | JeDEM - eJournal of eDemocracy & Open Government |
Subjects: | |
Online Access: | https://jedem.org/index.php/jedem/article/view/372 |
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