Colloquialisms in Press Texts
In the article which is based on specialized press material, the author raises the following issues: why is the colloquial style so attractive for journalists? What features and factors of this variety are treated as particularly useful? What are the results of the frequent use of colloquial form...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Cracow Tertium Society for the Promotion of Language Studies
2016-06-01
|
| Series: | Półrocznik Językoznawczy Tertium |
| Subjects: | |
| Online Access: | https://journal.tertium.edu.pl/index.php/JaK/article/view/20 |
| Summary: | In the article which is based on specialized press material, the author raises the following
issues: why is the colloquial style so attractive for journalists? What features and factors of
this variety are treated as particularly useful? What are the results of the frequent use of
colloquial forms for the processes of transforming the journalistic style and selected press
genres? Colloquialisms considered at the textual level gain the communicative attractiveness
because they allow utterances to acquire the status of targeted messages, aimed at seeking
contact with a fellow human being, and because they facilitate the escape from abstraction
towards concrete speaking (or rather writing), close to everyday experience, imagistic and
involved. Thanks to appropriate stylization techniques, journalists construe the world in
common with the audience and shape a specific vision of this world: 1/ from the point of view
of the audience, taking into account their colloquial images and experiences; 2/ in accordance
with the audience expectations, i.e. simply, visually and suggestively; 3/ with the (fake)
participation of the audience; 4/ through linguistic means known to the audience (colloquial)
or the means created with the stylization techniques typical of colloquial utterances. |
|---|---|
| ISSN: | 2543-7844 2543-7844 |