Technology or content: Which factor is more important in people's evaluation of artificial intelligence news?

With the introduction of artificial intelligence, journalism has entered a whole new phase of automated content production. This paper analyzes the content evaluation and behavioral willingness of audiences towards different types of news written by human and computer through a 2*2 factorial experim...

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Main Authors: Yifei Li, Mingyang Yu, Sichen Li
Format: Article
Language:English
Published: Elsevier 2022-12-01
Series:Telematics and Informatics Reports
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2772503022000299
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author Yifei Li
Mingyang Yu
Sichen Li
author_facet Yifei Li
Mingyang Yu
Sichen Li
author_sort Yifei Li
collection DOAJ
description With the introduction of artificial intelligence, journalism has entered a whole new phase of automated content production. This paper analyzes the content evaluation and behavioral willingness of audiences towards different types of news written by human and computer through a 2*2 factorial experiment. The results indicate that people have a stronger behavioral willingness towards data-based news than non-data-based news generated by computer. While for news generated by human, people don't distinguish the types of news, but decide whether to read and share it based on the quality of the content. The public's inherent impression of AI technology is also shown in this study to moderate people's technical evaluation on behavioral willingness. Based on the research findings, the implications and suggestions are addressed accordingly.
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spelling doaj.art-dbe728665a4d4ffb94997aaa2c01c86c2022-12-22T04:35:55ZengElsevierTelematics and Informatics Reports2772-50302022-12-018100031Technology or content: Which factor is more important in people's evaluation of artificial intelligence news?Yifei Li0Mingyang Yu1Sichen Li2School of Media and Communication, Shanghai Jiao Tong University, 800 Dongchuan Rd., Shanghai 200240, ChinaANTAI College of Economics and Management, Shanghai Jiao Tong University, 800 Dongchuan Rd., Shanghai 200240, ChinaSchool of Media and Communication, Shanghai Jiao Tong University, 800 Dongchuan Rd., Shanghai 200240, China; Corresponding author.With the introduction of artificial intelligence, journalism has entered a whole new phase of automated content production. This paper analyzes the content evaluation and behavioral willingness of audiences towards different types of news written by human and computer through a 2*2 factorial experiment. The results indicate that people have a stronger behavioral willingness towards data-based news than non-data-based news generated by computer. While for news generated by human, people don't distinguish the types of news, but decide whether to read and share it based on the quality of the content. The public's inherent impression of AI technology is also shown in this study to moderate people's technical evaluation on behavioral willingness. Based on the research findings, the implications and suggestions are addressed accordingly.http://www.sciencedirect.com/science/article/pii/S2772503022000299Automated contentArtificial intelligenceRobot journalismContent quality
spellingShingle Yifei Li
Mingyang Yu
Sichen Li
Technology or content: Which factor is more important in people's evaluation of artificial intelligence news?
Telematics and Informatics Reports
Automated content
Artificial intelligence
Robot journalism
Content quality
title Technology or content: Which factor is more important in people's evaluation of artificial intelligence news?
title_full Technology or content: Which factor is more important in people's evaluation of artificial intelligence news?
title_fullStr Technology or content: Which factor is more important in people's evaluation of artificial intelligence news?
title_full_unstemmed Technology or content: Which factor is more important in people's evaluation of artificial intelligence news?
title_short Technology or content: Which factor is more important in people's evaluation of artificial intelligence news?
title_sort technology or content which factor is more important in people s evaluation of artificial intelligence news
topic Automated content
Artificial intelligence
Robot journalism
Content quality
url http://www.sciencedirect.com/science/article/pii/S2772503022000299
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AT mingyangyu technologyorcontentwhichfactorismoreimportantinpeoplesevaluationofartificialintelligencenews
AT sichenli technologyorcontentwhichfactorismoreimportantinpeoplesevaluationofartificialintelligencenews