Factors Influencing Viewing Behavior in Live Streaming: An Interview-Based Survey of Music Fans
V Live is a live-streaming service made by South Korean IT company in August 2015. The service provides diverse video contents specific to entertainment content. Most of V Live users are K-pop fans, and they actively express emotions on V Live content by writing comments, pressing “hearts”, and shar...
Main Authors: | Minjeong Ham, Sang Woo Lee |
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Format: | Article |
Language: | English |
Published: |
MDPI AG
2020-08-01
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Series: | Multimodal Technologies and Interaction |
Subjects: | |
Online Access: | https://www.mdpi.com/2414-4088/4/3/50 |
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