Analysis of objective eye tracking data used for vehicle assessment

This paper describes the application of eye tracking technology in the automotive industry in the context of vehicle assessment in customer clinics. The paper presents the mentioned technology, the applied experimental methodology and selected results. In particular, the hypotheses that were expres...

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Main Author: Jan Novotný
Format: Article
Language:English
Published: CTU Central Library 2023-09-01
Series:Acta Polytechnica CTU Proceedings
Subjects:
Online Access:https://ojs.cvut.cz/ojs/index.php/APP/article/view/9367
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author Jan Novotný
author_facet Jan Novotný
author_sort Jan Novotný
collection DOAJ
description This paper describes the application of eye tracking technology in the automotive industry in the context of vehicle assessment in customer clinics. The paper presents the mentioned technology, the applied experimental methodology and selected results. In particular, the hypotheses that were expressed during the research of the topic and during the preparation of the experiment are answered. In this way, the innovative technology of eye tracking can be used to reflect the "voice of the customer" in the vehicle design.
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spelling doaj.art-dbf6f5799b2b4a5594a69ddaecadf8112023-10-10T09:15:05ZengCTU Central LibraryActa Polytechnica CTU Proceedings2336-53822023-09-014110.14311/APP.2023.41.0044Analysis of objective eye tracking data used for vehicle assessmentJan Novotný0Czech Technical University in Prague, Faculty of Transportation Sciences, Department of Vehicles, Horská 2040/3, 128 00 Prague, Czech Republic This paper describes the application of eye tracking technology in the automotive industry in the context of vehicle assessment in customer clinics. The paper presents the mentioned technology, the applied experimental methodology and selected results. In particular, the hypotheses that were expressed during the research of the topic and during the preparation of the experiment are answered. In this way, the innovative technology of eye tracking can be used to reflect the "voice of the customer" in the vehicle design. https://ojs.cvut.cz/ojs/index.php/APP/article/view/9367eye trackingcustomer interesteye fixationdriver distraction
spellingShingle Jan Novotný
Analysis of objective eye tracking data used for vehicle assessment
Acta Polytechnica CTU Proceedings
eye tracking
customer interest
eye fixation
driver distraction
title Analysis of objective eye tracking data used for vehicle assessment
title_full Analysis of objective eye tracking data used for vehicle assessment
title_fullStr Analysis of objective eye tracking data used for vehicle assessment
title_full_unstemmed Analysis of objective eye tracking data used for vehicle assessment
title_short Analysis of objective eye tracking data used for vehicle assessment
title_sort analysis of objective eye tracking data used for vehicle assessment
topic eye tracking
customer interest
eye fixation
driver distraction
url https://ojs.cvut.cz/ojs/index.php/APP/article/view/9367
work_keys_str_mv AT jannovotny analysisofobjectiveeyetrackingdatausedforvehicleassessment