Promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fund
The article describes the features of accommodation enterprises promotion in online booking systems, as the dynamic development of the activities of accommodation enterprises is due to the technical capabilities provided by technological progress. More efficient operation, improving the reliability...
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| Format: | Article |
| Language: | Russian |
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Southern Institute of Management
2019-04-01
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| Series: | Научный вестник Южного института менеджмента |
| Subjects: | |
| Online Access: | https://www.uimjournal.com/jour/article/view/377 |
| _version_ | 1811225790953553920 |
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| author | E. V. Polzikova |
| author_facet | E. V. Polzikova |
| author_sort | E. V. Polzikova |
| collection | DOAJ |
| description | The article describes the features of accommodation enterprises promotion in online booking systems, as the dynamic development of the activities of accommodation enterprises is due to the technical capabilities provided by technological progress. More efficient operation, improving the reliability of the information that is provided to the client, as well as the processing of a larger number of applications for reservations is due to automation.There is a change in the tourism business due to the development of the Internet, but in turn, not all tourist enterprises have time to join the new technologies. Despite the lack of analysis and doubts of many specialists in e-Commerce, the accommodation enterprises are increasingly involved in the electronic world. Accommodation enterprises that have their own websites and use online booking systems receive new highly effective marketing channels to promote their services. |
| first_indexed | 2024-04-12T09:13:10Z |
| format | Article |
| id | doaj.art-dc07b8dfa83645f78dd708bdc4980837 |
| institution | Directory Open Access Journal |
| issn | 2305-3100 2618-8112 |
| language | Russian |
| last_indexed | 2024-04-12T09:13:10Z |
| publishDate | 2019-04-01 |
| publisher | Southern Institute of Management |
| record_format | Article |
| series | Научный вестник Южного института менеджмента |
| spelling | doaj.art-dc07b8dfa83645f78dd708bdc49808372022-12-22T03:38:55ZrusSouthern Institute of ManagementНаучный вестник Южного института менеджмента2305-31002618-81122019-04-0101959910.31775/2305-3100-2019-1-95-99344Promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fundE. V. Polzikova0Southern Institute of ManagementThe article describes the features of accommodation enterprises promotion in online booking systems, as the dynamic development of the activities of accommodation enterprises is due to the technical capabilities provided by technological progress. More efficient operation, improving the reliability of the information that is provided to the client, as well as the processing of a larger number of applications for reservations is due to automation.There is a change in the tourism business due to the development of the Internet, but in turn, not all tourist enterprises have time to join the new technologies. Despite the lack of analysis and doubts of many specialists in e-Commerce, the accommodation enterprises are increasingly involved in the electronic world. Accommodation enterprises that have their own websites and use online booking systems receive new highly effective marketing channels to promote their services.https://www.uimjournal.com/jour/article/view/377the promotion of accommodation enterprisesonline bookingincrease in saleshotel roomsonline platformratepricing |
| spellingShingle | E. V. Polzikova Promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fund Научный вестник Южного института менеджмента the promotion of accommodation enterprises online booking increase in sales hotel rooms online platform rate pricing |
| title | Promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fund |
| title_full | Promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fund |
| title_fullStr | Promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fund |
| title_full_unstemmed | Promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fund |
| title_short | Promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fund |
| title_sort | promotion features of enterprises of accomodation located in the online booking systems as a way of increasing the sales of the room fund |
| topic | the promotion of accommodation enterprises online booking increase in sales hotel rooms online platform rate pricing |
| url | https://www.uimjournal.com/jour/article/view/377 |
| work_keys_str_mv | AT evpolzikova promotionfeaturesofenterprisesofaccomodationlocatedintheonlinebookingsystemsasawayofincreasingthesalesoftheroomfund |