KATEGORI PENGAMBILAN KEPUTUSAN KELUARGA MELALUIEKSPLORASI PENGAMBILAN KEPUTUSAN KELUARGA BERDASARKAN JENJANG KELAS SOSIAL
Seeing great opportunity of marketing products and services to family, this study explore consumer decision making that covers five social range from upper to the lowest social class. The findings of the research have proven the movement of decision making dominance in the family and depict behavior...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Management, Faculty of Economics and Business, Universitas Surabaya
2011-03-01
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| Series: | Manajemen dan Bisnis |
| Subjects: | |
| Online Access: | https://www.journalmabis.org/mabis/article/view/172 |
| _version_ | 1797937860889804800 |
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| author | Wina Christina Indarini . |
| author_facet | Wina Christina Indarini . |
| author_sort | Wina Christina |
| collection | DOAJ |
| description | Seeing great opportunity of marketing products and services to family, this study explore consumer decision making that covers five social range from upper to the lowest social class. The findings of the research have proven the movement of decision making dominance in the family and depict behaviors of decision maker in each social class regarding specific product characteristics. |
| first_indexed | 2024-04-10T18:51:54Z |
| format | Article |
| id | doaj.art-dc0c0c235a7d48a4b8cb8b383031a418 |
| institution | Directory Open Access Journal |
| issn | 1412-3789 2477-1783 |
| language | English |
| last_indexed | 2024-04-10T18:51:54Z |
| publishDate | 2011-03-01 |
| publisher | Department of Management, Faculty of Economics and Business, Universitas Surabaya |
| record_format | Article |
| series | Manajemen dan Bisnis |
| spelling | doaj.art-dc0c0c235a7d48a4b8cb8b383031a4182023-02-01T07:29:32ZengDepartment of Management, Faculty of Economics and Business, Universitas SurabayaManajemen dan Bisnis1412-37892477-17832011-03-0110110.24123/jmb.v10i1.172144KATEGORI PENGAMBILAN KEPUTUSAN KELUARGA MELALUIEKSPLORASI PENGAMBILAN KEPUTUSAN KELUARGA BERDASARKAN JENJANG KELAS SOSIALWina Christina0Indarini .1Universitas Ciputra SurabayaUniversitas SurabayaSeeing great opportunity of marketing products and services to family, this study explore consumer decision making that covers five social range from upper to the lowest social class. The findings of the research have proven the movement of decision making dominance in the family and depict behaviors of decision maker in each social class regarding specific product characteristics.https://www.journalmabis.org/mabis/article/view/172keluarga, pengambilan keputusan, kelas sosial |
| spellingShingle | Wina Christina Indarini . KATEGORI PENGAMBILAN KEPUTUSAN KELUARGA MELALUIEKSPLORASI PENGAMBILAN KEPUTUSAN KELUARGA BERDASARKAN JENJANG KELAS SOSIAL Manajemen dan Bisnis keluarga, pengambilan keputusan, kelas sosial |
| title | KATEGORI PENGAMBILAN KEPUTUSAN KELUARGA MELALUIEKSPLORASI PENGAMBILAN KEPUTUSAN KELUARGA BERDASARKAN JENJANG KELAS SOSIAL |
| title_full | KATEGORI PENGAMBILAN KEPUTUSAN KELUARGA MELALUIEKSPLORASI PENGAMBILAN KEPUTUSAN KELUARGA BERDASARKAN JENJANG KELAS SOSIAL |
| title_fullStr | KATEGORI PENGAMBILAN KEPUTUSAN KELUARGA MELALUIEKSPLORASI PENGAMBILAN KEPUTUSAN KELUARGA BERDASARKAN JENJANG KELAS SOSIAL |
| title_full_unstemmed | KATEGORI PENGAMBILAN KEPUTUSAN KELUARGA MELALUIEKSPLORASI PENGAMBILAN KEPUTUSAN KELUARGA BERDASARKAN JENJANG KELAS SOSIAL |
| title_short | KATEGORI PENGAMBILAN KEPUTUSAN KELUARGA MELALUIEKSPLORASI PENGAMBILAN KEPUTUSAN KELUARGA BERDASARKAN JENJANG KELAS SOSIAL |
| title_sort | kategori pengambilan keputusan keluarga melaluieksplorasi pengambilan keputusan keluarga berdasarkan jenjang kelas sosial |
| topic | keluarga, pengambilan keputusan, kelas sosial |
| url | https://www.journalmabis.org/mabis/article/view/172 |
| work_keys_str_mv | AT winachristina kategoripengambilankeputusankeluargamelaluieksplorasipengambilankeputusankeluargaberdasarkanjenjangkelassosial AT indarini kategoripengambilankeputusankeluargamelaluieksplorasipengambilankeputusankeluargaberdasarkanjenjangkelassosial |