Social Advertising Administering Russian Politics
The article analyzes the phenomenon of «politicization» of social advertising (public service announcements). Social advertising used in political purposes became a political technology that undermines its original value as the source of promotion of humanistic values and ideas. The article presents...
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| Format: | Article |
| Language: | English |
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Peoples’ Friendship University of Russia (RUDN University)
2012-09-01
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| Series: | RUDN Journal of Political Science |
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| Online Access: | http://journals.rudn.ru/political-science/article/view/9210 |
| Summary: | The article analyzes the phenomenon of «politicization» of social advertising (public service announcements). Social advertising used in political purposes became a political technology that undermines its original value as the source of promotion of humanistic values and ideas. The article presents a comparative analysis of the social and political advertising: species, genre, communication, legislative regulation. The article presents the case studies analysis of using PSA's in Russian politics. |
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| ISSN: | 2313-1438 2313-1446 |