Species’ cultural heritage inspires a conservation ethos: The evidence in black and white

Abstract Birds feature prominently in the arts and folklore of practically every culture. Yet, in industrialized countries, this rich cultural heritage is largely ignored by conservation biologists. Taking the Eurasian Magpie (Pica pica) as a focal species, we conducted a classroom‐based survey to t...

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Main Authors: Nigel G. Hopper, Andrew G. Gosler, Jonathan P. Sadler, S. James Reynolds
Format: Article
Language:English
Published: Wiley 2019-05-01
Series:Conservation Letters
Subjects:
Online Access:https://doi.org/10.1111/conl.12636
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author Nigel G. Hopper
Andrew G. Gosler
Jonathan P. Sadler
S. James Reynolds
author_facet Nigel G. Hopper
Andrew G. Gosler
Jonathan P. Sadler
S. James Reynolds
author_sort Nigel G. Hopper
collection DOAJ
description Abstract Birds feature prominently in the arts and folklore of practically every culture. Yet, in industrialized countries, this rich cultural heritage is largely ignored by conservation biologists. Taking the Eurasian Magpie (Pica pica) as a focal species, we conducted a classroom‐based survey to test the value of avian cultural heritage for inspiring a conservation ethos among UK schoolchildren, comparing it with the effects of other information types and factors. Although identified effects were not strong, species’ cultural heritage was found to be valued and a positive driver of conservation concern—one, we suggest, that has the potential to endure into adulthood when certain other conservation motivations may fail. We therefore encourage its more widespread incorporation into conservation education and outreach programs. Our findings constitute an important “first word” on the potential value of species’ cultural heritage for inspiring a lasting conservation ethos.
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spelling doaj.art-dc3995ee8a1e451b913a5190056264cf2022-12-21T17:34:40ZengWileyConservation Letters1755-263X2019-05-01123n/an/a10.1111/conl.12636Species’ cultural heritage inspires a conservation ethos: The evidence in black and whiteNigel G. Hopper0Andrew G. Gosler1Jonathan P. Sadler2S. James Reynolds3Centre for Ornithology, School of Biosciences, College of Life & Environmental Sciences The University of Birmingham Edgbaston Birmingham UKEthno‐Ornithology World Atlas (EWA) Institute of Human Sciences Oxford UKCentre for Ornithology, School of Biosciences, College of Life & Environmental Sciences The University of Birmingham Edgbaston Birmingham UKCentre for Ornithology, School of Biosciences, College of Life & Environmental Sciences The University of Birmingham Edgbaston Birmingham UKAbstract Birds feature prominently in the arts and folklore of practically every culture. Yet, in industrialized countries, this rich cultural heritage is largely ignored by conservation biologists. Taking the Eurasian Magpie (Pica pica) as a focal species, we conducted a classroom‐based survey to test the value of avian cultural heritage for inspiring a conservation ethos among UK schoolchildren, comparing it with the effects of other information types and factors. Although identified effects were not strong, species’ cultural heritage was found to be valued and a positive driver of conservation concern—one, we suggest, that has the potential to endure into adulthood when certain other conservation motivations may fail. We therefore encourage its more widespread incorporation into conservation education and outreach programs. Our findings constitute an important “first word” on the potential value of species’ cultural heritage for inspiring a lasting conservation ethos.https://doi.org/10.1111/conl.12636Akaike's information criterion (AIC)birdsconservationcultural heritage and likeabilityethno‐biologyethno‐ornithology
spellingShingle Nigel G. Hopper
Andrew G. Gosler
Jonathan P. Sadler
S. James Reynolds
Species’ cultural heritage inspires a conservation ethos: The evidence in black and white
Conservation Letters
Akaike's information criterion (AIC)
birds
conservation
cultural heritage and likeability
ethno‐biology
ethno‐ornithology
title Species’ cultural heritage inspires a conservation ethos: The evidence in black and white
title_full Species’ cultural heritage inspires a conservation ethos: The evidence in black and white
title_fullStr Species’ cultural heritage inspires a conservation ethos: The evidence in black and white
title_full_unstemmed Species’ cultural heritage inspires a conservation ethos: The evidence in black and white
title_short Species’ cultural heritage inspires a conservation ethos: The evidence in black and white
title_sort species cultural heritage inspires a conservation ethos the evidence in black and white
topic Akaike's information criterion (AIC)
birds
conservation
cultural heritage and likeability
ethno‐biology
ethno‐ornithology
url https://doi.org/10.1111/conl.12636
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