Presenting a Model to Explain Employee Based Brand Equity in Commercial Insurance Companies of Yazd Province
Internal branding with the aim of achieving employee based brand equity is a new strategy to ensure that employees act according to brand promises. Since in service organizations, employees have the ability to significantly influence customers’ perceptions and purchase decisions and as the...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2013-08-01
|
| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-47-5&slc_lang=en&sid=1 |