Experiential Marketing Tourism and Hospitality Tours Generation Hybrid Model

Experiential Marketing Tourism and Hospitality Tours Generation Hybrid Model

The emergence of immersive technologies presents unprecedented opportunities for both users and organizations. This paper explores the future of digital marketing as a new ecosystem wherein innovative marketing strategies enable organizations to communicate with their customer base in ways previous...

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Bibliographic Details
Main Authors: Luis Alfaro, Claudia Rivera, Jorge Luna-Urquizo, Antonio Arroyo, Lucy Delgado, Elisa Castañeda
Format: Article
Language:English
Published: Brno University of Technology 2023-12-01
Series:Mendel
Subjects:
Experiential Marketing
Immersive Technologies
Virtual Reality Immersion
Case Base Reasoning
CNN Networks
Online Access:https://mendel-journal.org/index.php/mendel/article/view/292

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