Experiential Marketing Tourism and Hospitality Tours Generation Hybrid Model

Experiential Marketing Tourism and Hospitality Tours Generation Hybrid Model

The emergence of immersive technologies presents unprecedented opportunities for both users and organizations. This paper explores the future of digital marketing as a new ecosystem wherein innovative marketing strategies enable organizations to communicate with their customer base in ways previous...

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Dettagli Bibliografici
Autori principali:	Luis Alfaro, Claudia Rivera, Jorge Luna-Urquizo, Antonio Arroyo, Lucy Delgado, Elisa Castañeda
Natura:	Articolo
Lingua:	English
Pubblicazione:	Brno University of Technology 2023-12-01
Serie:	Mendel
Soggetti:	Experiential Marketing Immersive Technologies Virtual Reality Immersion Case Base Reasoning CNN Networks
Accesso online:	https://mendel-journal.org/index.php/mendel/article/view/292

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