Emotional intensity: an additional dimension to understand emotional confidence and purchase intentionsemotional confidence and purchase intentions
This paper explores the role of emotional intensity as a determinant of emotional confidence and purchase intentions. It analyzes the difference between low and high emotional confidence and emotional intensity groups in terms of their purchase intentions in the car buying context. Only valence and...
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| Format: | Article |
| Language: | English |
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Institute of Business Administration
2019-06-01
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| Series: | Business Review |
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| Online Access: | https://ir.iba.edu.pk/businessreview/vol14/iss1/5/ |