| Summary: | The aim of this paper is to present a Žižekian-Lacanian interpretation of an interesting socio-economic triangle that has so far gained little recognition: the Discourse of Sustainability -Capitalism -China's Economic Expansion. It is sustained here that those three sides are connected and together they build a narrative that is self-perpetuating -at least up to a point. The Lacanian theory of discourse is applied to unveil a less obvious side of that relationship : the discourse of sustainability, as it is presented today is but a discourse of self-indulgence, since most of its versions discuss the possibility of "sustainable consumption", neutralizing the much more powerful discourse of "reducing consumption". China's economic success derives, in that sense from its ability to find a niche as the provider of consumption possibilities for Westerners.
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