Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Method
The present study is conducted with the aim of Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Method. Research Methodology This research is an applied and descriptive rese...
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| Format: | Article |
| Language: | English |
| Published: |
Ministry of Labor Cooperation and Social Welfare
2021-02-01
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| Series: | تعاون و کشاورزی |
| Subjects: | |
| Online Access: | https://ajcoop.mcls.gov.ir/article_128261_3f46fc06b78b458c59303de88aee1ee0.pdf |
| _version_ | 1827770837839642624 |
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| author | mohamad aidi محمد alizadeh |
| author_facet | mohamad aidi محمد alizadeh |
| author_sort | mohamad aidi |
| collection | DOAJ |
| description | The present study is conducted with the aim of Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Method. Research Methodology This research is an applied and descriptive research. The executive process consists of two main steps. The first step is to identify and categorize the factors influencing marketing using the Delphi method. In the second step, we analyzed the data from the expert questionnaire using Expert Choice version 11 software. Based on the results of prioritization among the main criteria, infrastructure, institutional and legal factors with 0.52 standard weight were ranked first and management and marketing factors with 0.48 standard weight were ranked next. Also among the sub-criteria, infrastructure and rules with respect to 0.134 integrated weight, collecting and concentrating products with 0.124 integrated weight ranked first and second respectively. Among the sub-criteria related to management and marketing factors, advertising and promotion of products with integrated weight of 0.153 and training of residents of these areas with integrated weight of 0.106, respectively, ranked first and second in importance and priority, respectively. |
| first_indexed | 2024-03-11T12:46:10Z |
| format | Article |
| id | doaj.art-dc69039890be437b914ed49ccd257b4b |
| institution | Directory Open Access Journal |
| issn | 2783-5464 2783-5472 |
| language | English |
| last_indexed | 2024-03-11T12:46:10Z |
| publishDate | 2021-02-01 |
| publisher | Ministry of Labor Cooperation and Social Welfare |
| record_format | Article |
| series | تعاون و کشاورزی |
| spelling | doaj.art-dc69039890be437b914ed49ccd257b4b2023-11-05T06:54:35ZengMinistry of Labor Cooperation and Social Welfareتعاون و کشاورزی2783-54642783-54722021-02-0193625027410.22034/ajcoop.2021.128261128261Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Methodmohamad aidi0محمد alizadeh1phd.assist of ilam universitymaster student of ilam universityThe present study is conducted with the aim of Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Method. Research Methodology This research is an applied and descriptive research. The executive process consists of two main steps. The first step is to identify and categorize the factors influencing marketing using the Delphi method. In the second step, we analyzed the data from the expert questionnaire using Expert Choice version 11 software. Based on the results of prioritization among the main criteria, infrastructure, institutional and legal factors with 0.52 standard weight were ranked first and management and marketing factors with 0.48 standard weight were ranked next. Also among the sub-criteria, infrastructure and rules with respect to 0.134 integrated weight, collecting and concentrating products with 0.124 integrated weight ranked first and second respectively. Among the sub-criteria related to management and marketing factors, advertising and promotion of products with integrated weight of 0.153 and training of residents of these areas with integrated weight of 0.106, respectively, ranked first and second in importance and priority, respectively.https://ajcoop.mcls.gov.ir/article_128261_3f46fc06b78b458c59303de88aee1ee0.pdfprioritizingmarketingruralcooperativesahp method |
| spellingShingle | mohamad aidi محمد alizadeh Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Method تعاون و کشاورزی prioritizing marketing rural cooperatives ahp method |
| title | Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Method |
| title_full | Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Method |
| title_fullStr | Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Method |
| title_full_unstemmed | Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Method |
| title_short | Identifying and Prioritizing Effective Factors on rural and agricultural products marketing in Ilam province emphasizing the role of agricultural and rural cooperatives by AHP Method |
| title_sort | identifying and prioritizing effective factors on rural and agricultural products marketing in ilam province emphasizing the role of agricultural and rural cooperatives by ahp method |
| topic | prioritizing marketing rural cooperatives ahp method |
| url | https://ajcoop.mcls.gov.ir/article_128261_3f46fc06b78b458c59303de88aee1ee0.pdf |
| work_keys_str_mv | AT mohamadaidi identifyingandprioritizingeffectivefactorsonruralandagriculturalproductsmarketinginilamprovinceemphasizingtheroleofagriculturalandruralcooperativesbyahpmethod AT mḥmdalizadeh identifyingandprioritizingeffectivefactorsonruralandagriculturalproductsmarketinginilamprovinceemphasizingtheroleofagriculturalandruralcooperativesbyahpmethod |