Explaining the purchase pattern of utilitarian products: A case study of discount chain stores
Little is known about consumers' behavior especially when purchasing and consuming utilitarian products in developing countries. Hence, the aim of the present work is to introduce a modern and native model of consumer behavior in the selection of utilitarian products with a focus on discount ch...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2020-02-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1579_8f2fe2093376fbdbb01e6c50780dde50.pdf |