Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer Effectiveness

Concerns about income inequality and environmental pollution have been important aspects of achieving sustainable development goals. Promotion and use of organic food is one important way to reduce resource consumption and waste. In this study, the structural equation model (SEM) was used to analyze...

Full description

Bibliographic Details
Main Authors: Qiuqin Zheng, Xiaoting Wen, Xintian Xiu, Qiuhua Chen
Format: Article
Language:English
Published: SAGE Publishing 2023-12-01
Series:SAGE Open
Online Access:https://doi.org/10.1177/21582440231218974
_version_ 1797375413334310912
author Qiuqin Zheng
Xiaoting Wen
Xintian Xiu
Qiuhua Chen
author_facet Qiuqin Zheng
Xiaoting Wen
Xintian Xiu
Qiuhua Chen
author_sort Qiuqin Zheng
collection DOAJ
description Concerns about income inequality and environmental pollution have been important aspects of achieving sustainable development goals. Promotion and use of organic food is one important way to reduce resource consumption and waste. In this study, the structural equation model (SEM) was used to analyze 450 questionnaire data, and the environmental values and perceived consumer effectiveness were used as mediating variables to explore the influence mechanism of income quality on the organic food purchase intention. An extended Value—Attitude—Behavior (VAB) theory was used as the research framework, and the results showed that: (1) income quality had a significant positive effect on environmental values, perceived consumer effectiveness, and organic food purchase intention; (2) perceived consumer effectiveness had a significant positive effect on organic food purchase intention and played a partial mediating role; and (3) environmental values and perceived consumer effectiveness played a chain mediating role between income quality and organic food purchase intention.
first_indexed 2024-03-08T19:23:56Z
format Article
id doaj.art-dc899880ee16478ab6d34f0721498d85
institution Directory Open Access Journal
issn 2158-2440
language English
last_indexed 2024-03-08T19:23:56Z
publishDate 2023-12-01
publisher SAGE Publishing
record_format Article
series SAGE Open
spelling doaj.art-dc899880ee16478ab6d34f0721498d852023-12-26T11:05:42ZengSAGE PublishingSAGE Open2158-24402023-12-011310.1177/21582440231218974Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer EffectivenessQiuqin Zheng0Xiaoting Wen1Xintian Xiu2Qiuhua Chen3Ecological Civilization Research Center of Fujian Provincial Social Science Research Base, Fuzhou, ChinaEcological Civilization Research Center of Fujian Provincial Social Science Research Base, Fuzhou, ChinaEcological Civilization Research Center of Fujian Provincial Social Science Research Base, Fuzhou, ChinaEcological Civilization Research Center of Fujian Provincial Social Science Research Base, Fuzhou, ChinaConcerns about income inequality and environmental pollution have been important aspects of achieving sustainable development goals. Promotion and use of organic food is one important way to reduce resource consumption and waste. In this study, the structural equation model (SEM) was used to analyze 450 questionnaire data, and the environmental values and perceived consumer effectiveness were used as mediating variables to explore the influence mechanism of income quality on the organic food purchase intention. An extended Value—Attitude—Behavior (VAB) theory was used as the research framework, and the results showed that: (1) income quality had a significant positive effect on environmental values, perceived consumer effectiveness, and organic food purchase intention; (2) perceived consumer effectiveness had a significant positive effect on organic food purchase intention and played a partial mediating role; and (3) environmental values and perceived consumer effectiveness played a chain mediating role between income quality and organic food purchase intention.https://doi.org/10.1177/21582440231218974
spellingShingle Qiuqin Zheng
Xiaoting Wen
Xintian Xiu
Qiuhua Chen
Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer Effectiveness
SAGE Open
title Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer Effectiveness
title_full Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer Effectiveness
title_fullStr Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer Effectiveness
title_full_unstemmed Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer Effectiveness
title_short Income Quality and Organic Food Purchase Intention: The Chain Mediating Role of Environmental Value, Perceived Consumer Effectiveness
title_sort income quality and organic food purchase intention the chain mediating role of environmental value perceived consumer effectiveness
url https://doi.org/10.1177/21582440231218974
work_keys_str_mv AT qiuqinzheng incomequalityandorganicfoodpurchaseintentionthechainmediatingroleofenvironmentalvalueperceivedconsumereffectiveness
AT xiaotingwen incomequalityandorganicfoodpurchaseintentionthechainmediatingroleofenvironmentalvalueperceivedconsumereffectiveness
AT xintianxiu incomequalityandorganicfoodpurchaseintentionthechainmediatingroleofenvironmentalvalueperceivedconsumereffectiveness
AT qiuhuachen incomequalityandorganicfoodpurchaseintentionthechainmediatingroleofenvironmentalvalueperceivedconsumereffectiveness