ANALISIS PENGARUH CITRA MEREK DAN KUALITAS LAYANAN SERVICE CENTER TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN (Studi Kasus: Nokia Care Center Wilayah Jakarta)
Abstract: This thesis aims to find out about the influence of brand image, service quality and customer satisfaction to customer loyalty from Nokia phone users across Jakarta area. The method used in this study is a descriptive analysis of the census data collection system through the use of questio...
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| Format: | Article |
| Language: | English |
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Universitas Mercu Buana
2015-05-01
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| Series: | MIX: Jurnal Ilmiah Manajemen |
| Online Access: | http://publikasi.mercubuana.ac.id/index.php/Jurnal_Mix/article/view/120 |