FOREIGN MARKETS PORTFOLIO IN INTERNATIONAL AFFAIRS

The main idea of article is synthetic analysis of strategic elements that are representing the risks of business operations on individual foreign markets related with the main benefit – profit generated from operations on export market. The elements are: the growth of export market, absolute size of...

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Main Author: Данило Доровић, M.Sc.
Format: Article
Language:English
Published: University of Banja Luka, Faculty of Economics 2008-06-01
Series:Acta Economica
Subjects:
Online Access:http://ae.ef.unibl.org/index.php/AE/article/view/256
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author Данило Доровић, M.Sc.
author_facet Данило Доровић, M.Sc.
author_sort Данило Доровић, M.Sc.
collection DOAJ
description The main idea of article is synthetic analysis of strategic elements that are representing the risks of business operations on individual foreign markets related with the main benefit – profit generated from operations on export market. The elements are: the growth of export market, absolute size of the market, market share, share of total profit generated on the individual markets compared with total profit generated in the company, comparison of market shares with share in business revenues of the company, average number of days of payment per different markets. In order to synthesize these various elements the matrix type of analysis is used with the four quadrants with each carrying the message about strategic advantages or weaknesses of the company. Portfolio approach is taken form portfolio of investments on financial markets – compensation of risks in order to achieve higher profit with compensated risks. Previous is used as a base for appraisal of potential developments in the future and strategic response of the company. For the different markets, their characteristics with the impacts on the business activities are defined. In conclusion, the proposal of syntactical matrix that merges relevant dimensions into one portfolio matrix is presented.
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spelling doaj.art-dca17cf5657a476db38f14ffb8da88772022-12-22T00:27:43ZengUniversity of Banja Luka, Faculty of EconomicsActa Economica1512-858X2232-738X2008-06-0168FOREIGN MARKETS PORTFOLIO IN INTERNATIONAL AFFAIRSДанило Доровић, M.Sc.0Vip mobile, doo, BelgradeThe main idea of article is synthetic analysis of strategic elements that are representing the risks of business operations on individual foreign markets related with the main benefit – profit generated from operations on export market. The elements are: the growth of export market, absolute size of the market, market share, share of total profit generated on the individual markets compared with total profit generated in the company, comparison of market shares with share in business revenues of the company, average number of days of payment per different markets. In order to synthesize these various elements the matrix type of analysis is used with the four quadrants with each carrying the message about strategic advantages or weaknesses of the company. Portfolio approach is taken form portfolio of investments on financial markets – compensation of risks in order to achieve higher profit with compensated risks. Previous is used as a base for appraisal of potential developments in the future and strategic response of the company. For the different markets, their characteristics with the impacts on the business activities are defined. In conclusion, the proposal of syntactical matrix that merges relevant dimensions into one portfolio matrix is presented.http://ae.ef.unibl.org/index.php/AE/article/view/256portfolio, foreign markets, average payment days, profitability, margin, buyers, matrix
spellingShingle Данило Доровић, M.Sc.
FOREIGN MARKETS PORTFOLIO IN INTERNATIONAL AFFAIRS
Acta Economica
portfolio, foreign markets, average payment days, profitability, margin, buyers, matrix
title FOREIGN MARKETS PORTFOLIO IN INTERNATIONAL AFFAIRS
title_full FOREIGN MARKETS PORTFOLIO IN INTERNATIONAL AFFAIRS
title_fullStr FOREIGN MARKETS PORTFOLIO IN INTERNATIONAL AFFAIRS
title_full_unstemmed FOREIGN MARKETS PORTFOLIO IN INTERNATIONAL AFFAIRS
title_short FOREIGN MARKETS PORTFOLIO IN INTERNATIONAL AFFAIRS
title_sort foreign markets portfolio in international affairs
topic portfolio, foreign markets, average payment days, profitability, margin, buyers, matrix
url http://ae.ef.unibl.org/index.php/AE/article/view/256
work_keys_str_mv AT danilodorovićmsc foreignmarketsportfolioininternationalaffairs