SELECTION OF MARKETING COMMUNICATIONS IN PROMOTION OF SMALL BUSINESS ENTREPRISE BRANDS
Marketing communications play a key role in promoting brands and their success depends on the success and consolidation of the brand in the market, and sometimes the fate of the whole enterprise. This is especially true for small businesses that play an important socio-economic role in the economic...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Черкаський державний технологічний університет
2020-04-01
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| Series: | Збірник наукових праць Черкаського державного технологічного університету: Серія: Економічні науки |
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| Online Access: | http://ven.chdtu.edu.ua/article/view/202028 |