FACTORS THAT INFLUENCE THE INTEREST OF GEN-Z MUSLIM CONSUMERS IN PURCHASING FOOD ON THE ONLINE FOOD SERVICE DELIVERY SYSTEM APPLICATION

FACTORS THAT INFLUENCE THE INTEREST OF GEN-Z MUSLIM CONSUMERS IN PURCHASING FOOD ON THE ONLINE FOOD SERVICE DELIVERY SYSTEM APPLICATION

This study aims to determine the factors that influence Gen-Z Muslim consumer interest in making food purchases on the online food service delivery system application which is divided into three variables, namely product quality, price, and halal awareness. This study uses quantitative methods, and...

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Bibliographic Details
Main Authors: Marliyah Marliyah, Nursantri Yanti, Mhd Rafli
Format: Article
Language:English
Published: Universitas Nusa Cendana 2024-03-01
Series:Journal of Management Small and Medium Enterprises (SME's)
Subjects:
Product Quality
Price
Halal Awaraness
Purchase Intention
Online Access:https://ejurnal.undana.ac.id/index.php/JEM/article/view/13017

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