Wideoideologia i Youtubizacja jako narzędzia politycznego public relations
Video‑ideology and Youtubization as a Political Tool of Public Relations Quantifier of our century is the media that define the present century as a time of media democracy, or, more narrowly, of e‑democracy. Politicians around the world submitting their political campaigns, interviews, speeches...
| Main Author: | |
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| Format: | Article |
| Language: | English |
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Ksiegarnia Akademicka Publishing
2013-08-01
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| Series: | Politeja |
| Subjects: | |
| Online Access: | https://journals.akademicka.pl/politeja/article/view/3481 |
| _version_ | 1819236257700511744 |
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| author | Agnieszka Walecka‑Rynduch |
| author_facet | Agnieszka Walecka‑Rynduch |
| author_sort | Agnieszka Walecka‑Rynduch |
| collection | DOAJ |
| description | Video‑ideology and Youtubization as a Political Tool of Public Relations
Quantifier of our century is the media that define the present century as a time of media democracy, or, more narrowly, of e‑democracy. Politicians around the world submitting their political campaigns, interviews, speeches to the plans of media. They need media to communicate with the citizens of their countries, with voters, with national and international institutions. Models of communication created this way, according to the theory of public relations, can have the character of propaganda, marketing or of a dialog. The phenomenon of video‑ideology and the resulting political youtubization analyzed by the Author fits in all these three models. The paper identifies three channels of PR communication of the world of politics to the world of audience/electorate. The first two channels are top‑down schemes, created by the political power base, applied to influence and shape political attitudes of citizens. The third channel is bottom‑up formed grassroots citizens’ attitude, which is a meaningful response of the electorate to the political action. |
| first_indexed | 2024-12-23T13:01:34Z |
| format | Article |
| id | doaj.art-dce73ba4a886440a88eaa5ed73ed4166 |
| institution | Directory Open Access Journal |
| issn | 1733-6716 2391-6737 |
| language | English |
| last_indexed | 2024-12-23T13:01:34Z |
| publishDate | 2013-08-01 |
| publisher | Ksiegarnia Akademicka Publishing |
| record_format | Article |
| series | Politeja |
| spelling | doaj.art-dce73ba4a886440a88eaa5ed73ed41662022-12-21T17:46:01ZengKsiegarnia Akademicka PublishingPoliteja1733-67162391-67372013-08-01103(25)10.12797/Politeja.10.2013.25.28Wideoideologia i Youtubizacja jako narzędzia politycznego public relationsAgnieszka Walecka‑Rynduch0Uniwersytet Pedagogiczny im. Komisji Edukacji Narodowej w KrakowieVideo‑ideology and Youtubization as a Political Tool of Public Relations Quantifier of our century is the media that define the present century as a time of media democracy, or, more narrowly, of e‑democracy. Politicians around the world submitting their political campaigns, interviews, speeches to the plans of media. They need media to communicate with the citizens of their countries, with voters, with national and international institutions. Models of communication created this way, according to the theory of public relations, can have the character of propaganda, marketing or of a dialog. The phenomenon of video‑ideology and the resulting political youtubization analyzed by the Author fits in all these three models. The paper identifies three channels of PR communication of the world of politics to the world of audience/electorate. The first two channels are top‑down schemes, created by the political power base, applied to influence and shape political attitudes of citizens. The third channel is bottom‑up formed grassroots citizens’ attitude, which is a meaningful response of the electorate to the political action.https://journals.akademicka.pl/politeja/article/view/3481political public relationsinternetadvertisingYoutube |
| spellingShingle | Agnieszka Walecka‑Rynduch Wideoideologia i Youtubizacja jako narzędzia politycznego public relations Politeja political public relations internet advertising Youtube |
| title | Wideoideologia i Youtubizacja jako narzędzia politycznego public relations |
| title_full | Wideoideologia i Youtubizacja jako narzędzia politycznego public relations |
| title_fullStr | Wideoideologia i Youtubizacja jako narzędzia politycznego public relations |
| title_full_unstemmed | Wideoideologia i Youtubizacja jako narzędzia politycznego public relations |
| title_short | Wideoideologia i Youtubizacja jako narzędzia politycznego public relations |
| title_sort | wideoideologia i youtubizacja jako narzedzia politycznego public relations |
| topic | political public relations internet advertising Youtube |
| url | https://journals.akademicka.pl/politeja/article/view/3481 |
| work_keys_str_mv | AT agnieszkawaleckarynduch wideoideologiaiyoutubizacjajakonarzedziapolitycznegopublicrelations |