PENGARUH BRAND IMAGE TERHADAP LOYALITAS WISATAWAN BERBELANJA DI TOKO OLEH-OLEH RAMA KRISNA TUBAN

PENGARUH BRAND IMAGE TERHADAP LOYALITAS WISATAWAN BERBELANJA DI TOKO OLEH-OLEH RAMA KRISNA TUBAN

Increasing number of tourist will directly give impact to the tourism supporting industrial sector, one of them is Balinese souvenir industry. There are many Balinese souvenir shops in Bali, which make a competition among them becomes more intense, so every company will try to give a better impressi...

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Bibliographic Details
Main Authors: Anggun Raswati, I Wayan Suardana, NGAS. Dewi
Format: Article
Language:Indonesian
Published: Universitas Udayana 2020-07-01
Series:Jurnal IPTA
Online Access:https://ojs.unud.ac.id/index.php/pariwisata/article/view/53565

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