The consumption of fashion and the construction of identity of the adolesc
The purpose of this article was to investigate the influence of fashion consumption on the identity construction, during adolescence. For this, a literature review, an analysis of advertising images and a qualitative survey was conducted . This way, we verified the positivity of fashion consumption...
| Main Authors: | , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Londrina (UEL)
2017-05-01
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| Series: | Projetica |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/projetica/article/view/23456 |
| _version_ | 1819238999657545728 |
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| author | Francyelle Ribeiro Tostes Maria Celeste de Fátima |
| author_facet | Francyelle Ribeiro Tostes Maria Celeste de Fátima |
| author_sort | Francyelle Ribeiro Tostes |
| collection | DOAJ |
| description | The purpose of this article was to investigate the influence of fashion consumption on the identity construction, during adolescence. For this, a literature review, an analysis of advertising images and a qualitative survey was conducted . This way, we verified the positivity of fashion consumption in this process, as a tool to compose and express the personality of the adolescent. However it was found that the strategies used by the fashion marketing to young people, can be harmful and cause problems in the acceptance of self-image.Keywords: fashion consumption; identity construction; self-image; marketing. |
| first_indexed | 2024-12-23T13:45:09Z |
| format | Article |
| id | doaj.art-dd049554313242e289b3e05089d021c1 |
| institution | Directory Open Access Journal |
| issn | 2236-2207 |
| language | Portuguese |
| last_indexed | 2024-12-23T13:45:09Z |
| publishDate | 2017-05-01 |
| publisher | Universidade Estadual de Londrina (UEL) |
| record_format | Article |
| series | Projetica |
| spelling | doaj.art-dd049554313242e289b3e05089d021c12022-12-21T17:44:45ZporUniversidade Estadual de Londrina (UEL)Projetica2236-22072017-05-01728710810.5433/2236-2207.2016v7n2p8714892The consumption of fashion and the construction of identity of the adolescFrancyelle Ribeiro Tostes0Maria Celeste de Fátima1Universidade Estadual de LondrinaUniversidade Estadual de LondrinaThe purpose of this article was to investigate the influence of fashion consumption on the identity construction, during adolescence. For this, a literature review, an analysis of advertising images and a qualitative survey was conducted . This way, we verified the positivity of fashion consumption in this process, as a tool to compose and express the personality of the adolescent. However it was found that the strategies used by the fashion marketing to young people, can be harmful and cause problems in the acceptance of self-image.Keywords: fashion consumption; identity construction; self-image; marketing.http://www.uel.br/revistas/uel/index.php/projetica/article/view/23456Consumo de modaConstrução de identidadeAuto-imagemMarketing. |
| spellingShingle | Francyelle Ribeiro Tostes Maria Celeste de Fátima The consumption of fashion and the construction of identity of the adolesc Projetica Consumo de moda Construção de identidade Auto-imagem Marketing. |
| title | The consumption of fashion and the construction of identity of the adolesc |
| title_full | The consumption of fashion and the construction of identity of the adolesc |
| title_fullStr | The consumption of fashion and the construction of identity of the adolesc |
| title_full_unstemmed | The consumption of fashion and the construction of identity of the adolesc |
| title_short | The consumption of fashion and the construction of identity of the adolesc |
| title_sort | consumption of fashion and the construction of identity of the adolesc |
| topic | Consumo de moda Construção de identidade Auto-imagem Marketing. |
| url | http://www.uel.br/revistas/uel/index.php/projetica/article/view/23456 |
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