THE RELATIONSHIP BETWEEN PHYSICAL REALITY AND AUGMENTED/VIRTUAL REALITY IN TOURISM: THE QUEST FOR SPECIAL RESTAURANTS
There is no area in economy that technology has not tried to rewrite, or at least has started to change it so far. The tourism is an area where the presence of technology is very varied, even up to the extremities. The spectrum is very wide in this respect: from simple online reservation to augm...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2018-11-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://mnmk.ro/documents/2018_02/P140.pdf |
| _version_ | 1818893577769451520 |
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| author | Erika KULCSÁR Judit Tímea INCZE Gabriella TAMÁS |
| author_facet | Erika KULCSÁR Judit Tímea INCZE Gabriella TAMÁS |
| author_sort | Erika KULCSÁR |
| collection | DOAJ |
| description | There is no area in economy that technology has not tried to rewrite, or at
least has started to change it so far. The tourism is an area where the
presence of technology is very varied, even up to the extremities. The
spectrum is very wide in this respect: from simple online reservation to
augmented reality (AR) or even to virtual reality (VR), technology is
represented in various forms in tourism. The extent of the technology's
presence in the tourism product typically depends on the target segment. In
this respect, the changes or trends of the consumers must be constantly
monitored.
The present study aims (a) to sum up what AR/VR in tourism means, (b)
identification of physical forms (physical environments) of certain restaurants
and their evaluation by the guests, (c) the role of AR/VR on the level of the
marketing mix of the restaurants.
In order for restaurant managers to market the positive outcome of the
augmented or virtual reality, they must first build the physical environment in
such a way as to enable this (technological) achievement to be exploited. |
| first_indexed | 2024-12-19T18:14:49Z |
| format | Article |
| id | doaj.art-dd2204d0508840e6a1fbf36cfad69d28 |
| institution | Directory Open Access Journal |
| issn | 1841-2416 |
| language | English |
| last_indexed | 2024-12-19T18:14:49Z |
| publishDate | 2018-11-01 |
| publisher | Universitaria Press Craiova |
| record_format | Article |
| series | Management & Marketing |
| spelling | doaj.art-dd2204d0508840e6a1fbf36cfad69d282022-12-21T20:11:08ZengUniversitaria Press CraiovaManagement & Marketing1841-24162018-11-01XVI2140150THE RELATIONSHIP BETWEEN PHYSICAL REALITY AND AUGMENTED/VIRTUAL REALITY IN TOURISM: THE QUEST FOR SPECIAL RESTAURANTSErika KULCSÁR0Judit Tímea INCZE 1Gabriella TAMÁS 2“Babeş-Bolyai” University of Cluj-Napoca, Romania“Babeş-Bolyai” University of Cluj-Napoca, Romania“Babeş-Bolyai” University of Cluj-Napoca, RomaniaThere is no area in economy that technology has not tried to rewrite, or at least has started to change it so far. The tourism is an area where the presence of technology is very varied, even up to the extremities. The spectrum is very wide in this respect: from simple online reservation to augmented reality (AR) or even to virtual reality (VR), technology is represented in various forms in tourism. The extent of the technology's presence in the tourism product typically depends on the target segment. In this respect, the changes or trends of the consumers must be constantly monitored. The present study aims (a) to sum up what AR/VR in tourism means, (b) identification of physical forms (physical environments) of certain restaurants and their evaluation by the guests, (c) the role of AR/VR on the level of the marketing mix of the restaurants. In order for restaurant managers to market the positive outcome of the augmented or virtual reality, they must first build the physical environment in such a way as to enable this (technological) achievement to be exploited.http://mnmk.ro/documents/2018_02/P140.pdf: technologytourismaugmented realityvirtual realityphysical evidence (physical environment/physical elements) |
| spellingShingle | Erika KULCSÁR Judit Tímea INCZE Gabriella TAMÁS THE RELATIONSHIP BETWEEN PHYSICAL REALITY AND AUGMENTED/VIRTUAL REALITY IN TOURISM: THE QUEST FOR SPECIAL RESTAURANTS Management & Marketing : technology tourism augmented reality virtual reality physical evidence (physical environment/physical elements) |
| title | THE RELATIONSHIP BETWEEN PHYSICAL REALITY AND AUGMENTED/VIRTUAL REALITY IN TOURISM: THE QUEST FOR SPECIAL RESTAURANTS |
| title_full | THE RELATIONSHIP BETWEEN PHYSICAL REALITY AND AUGMENTED/VIRTUAL REALITY IN TOURISM: THE QUEST FOR SPECIAL RESTAURANTS |
| title_fullStr | THE RELATIONSHIP BETWEEN PHYSICAL REALITY AND AUGMENTED/VIRTUAL REALITY IN TOURISM: THE QUEST FOR SPECIAL RESTAURANTS |
| title_full_unstemmed | THE RELATIONSHIP BETWEEN PHYSICAL REALITY AND AUGMENTED/VIRTUAL REALITY IN TOURISM: THE QUEST FOR SPECIAL RESTAURANTS |
| title_short | THE RELATIONSHIP BETWEEN PHYSICAL REALITY AND AUGMENTED/VIRTUAL REALITY IN TOURISM: THE QUEST FOR SPECIAL RESTAURANTS |
| title_sort | relationship between physical reality and augmented virtual reality in tourism the quest for special restaurants |
| topic | : technology tourism augmented reality virtual reality physical evidence (physical environment/physical elements) |
| url | http://mnmk.ro/documents/2018_02/P140.pdf |
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