Providing a framework of combination Kano model with Rubost design to enhance customer satisfaction in Service Organizations
In Iran, banks are known as a center of economic activities and play an important role contribute to economic growth, hence customer retention is important in these organizations. Today, the bank managers found, enhance the qualitative level of service, is the key to achieve customer satisfaction, s...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Isfahan
2014-03-01
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| Series: | تحقیقات بازار یابی نوین |
| Subjects: | |
| Online Access: | http://uijs.ui.ac.ir/nmrj/browse.php?a_code=A-10-1075-1&slc_lang=en&sid=1 |