Market Segmentation Strategies from Muqaddimah of Ibn Khaldun
The concept of market segmentation strategies was firstly used by Wendell R. Smith (1956) in marketing literature. However, if we look carefully at the work of Ibn Khaldun, it is possible to see these strategies already in his Muqaddimah. Ibn Khaldun discussed these strategies nearly 650 years ago b...
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| Format: | Article |
| Language: | Arabic |
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Ibn Haldun University
2017-01-01
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| Series: | İbn Haldun Çalışmaları Dergisi |
| Subjects: | |
| Online Access: | https://journal.ihu.edu.tr/index.php/ihu1/article/view/33 |