Exploring consumer opinions on vegetarian food by sentiment analysis method

Exploring consumer opinions on vegetarian food by sentiment analysis method

The study’s aim is to explore consumer opinions on vegetarian food in the electronic commerce area by the qualitative research method, in more detail, based on utilizing the lexicon-based approach to analyze sentiment. The sentiment of five aspects including price, package, shipment, brand, and qual...

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Bibliographic Details
Main Authors: Tran Thi Huong Thao, Ho Trung Thanh
Format: Article
Language:English
Published: HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE 2022-10-01
Series:Ho Chi Minh City Open University Journal of Science - Economics and Business Administration
Subjects:
lexicon-based approach
product review
sentiment analysis
vegetarian food
vietnamese market
Online Access:https://journalofscience.ou.edu.vn/index.php/econ-en/article/view/2256

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