MARKETING INNOVATIONS IN CROSS-BORDER PASSENGER TRANSPORTATION
The development of innovations in various areas of economic activity has its own characteristics. There are a number of unique features for the development of passenger transport routes, which should be considered in more detail than in the planning of freight transport, and characterize this type...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
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Editura Universitatii Agora
2023-06-01
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| Series: | Agora International Journal of Economical Sciences |
| Online Access: | https://univagora.ro/jour/index.php/aijes/article/view/5759 |
| _version_ | 1827581323291656192 |
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| author | Iryna Honcharova Tetіana Metil Viktor Koval Illia Neskhodovskyi |
| author_facet | Iryna Honcharova Tetіana Metil Viktor Koval Illia Neskhodovskyi |
| author_sort | Iryna Honcharova |
| collection | DOAJ |
| description |
The development of innovations in various areas of economic activity has its own characteristics. There are a number of unique features for the development of passenger transport routes, which should be considered in more detail than in the planning of freight transport, and characterize this type of activity as particularly unique and requires a specialized approach in marketing innovations in this area. The presented article outlines the basic principles and concepts of the approach both when working with the material and technical base and when working with personnel in the course of planning and implementing innovations in passenger transportation. Particular attention is paid to the system of motivation for the implementation of the innovation process since the result of the introduction of innovation depends on the degree of motivation of potential subjects of the innovation process. Also, options for communication are considered both directly with potential consumers of the service created in the process of innovative activity and with local authorities in those regions where it is planned to carry out the innovative activity.
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| first_indexed | 2024-03-08T22:33:48Z |
| format | Article |
| id | doaj.art-dd454c9f2b2548d79ccef00219fa4f90 |
| institution | Directory Open Access Journal |
| issn | 2067-3310 2067-7669 |
| language | English |
| last_indexed | 2024-03-08T22:33:48Z |
| publishDate | 2023-06-01 |
| publisher | Editura Universitatii Agora |
| record_format | Article |
| series | Agora International Journal of Economical Sciences |
| spelling | doaj.art-dd454c9f2b2548d79ccef00219fa4f902023-12-17T16:47:52ZengEditura Universitatii AgoraAgora International Journal of Economical Sciences2067-33102067-76692023-06-01171MARKETING INNOVATIONS IN CROSS-BORDER PASSENGER TRANSPORTATIONIryna HoncharovaTetіana MetilViktor KovalIllia Neskhodovskyi The development of innovations in various areas of economic activity has its own characteristics. There are a number of unique features for the development of passenger transport routes, which should be considered in more detail than in the planning of freight transport, and characterize this type of activity as particularly unique and requires a specialized approach in marketing innovations in this area. The presented article outlines the basic principles and concepts of the approach both when working with the material and technical base and when working with personnel in the course of planning and implementing innovations in passenger transportation. Particular attention is paid to the system of motivation for the implementation of the innovation process since the result of the introduction of innovation depends on the degree of motivation of potential subjects of the innovation process. Also, options for communication are considered both directly with potential consumers of the service created in the process of innovative activity and with local authorities in those regions where it is planned to carry out the innovative activity. https://univagora.ro/jour/index.php/aijes/article/view/5759 |
| spellingShingle | Iryna Honcharova Tetіana Metil Viktor Koval Illia Neskhodovskyi MARKETING INNOVATIONS IN CROSS-BORDER PASSENGER TRANSPORTATION Agora International Journal of Economical Sciences |
| title | MARKETING INNOVATIONS IN CROSS-BORDER PASSENGER TRANSPORTATION |
| title_full | MARKETING INNOVATIONS IN CROSS-BORDER PASSENGER TRANSPORTATION |
| title_fullStr | MARKETING INNOVATIONS IN CROSS-BORDER PASSENGER TRANSPORTATION |
| title_full_unstemmed | MARKETING INNOVATIONS IN CROSS-BORDER PASSENGER TRANSPORTATION |
| title_short | MARKETING INNOVATIONS IN CROSS-BORDER PASSENGER TRANSPORTATION |
| title_sort | marketing innovations in cross border passenger transportation |
| url | https://univagora.ro/jour/index.php/aijes/article/view/5759 |
| work_keys_str_mv | AT irynahoncharova marketinginnovationsincrossborderpassengertransportation AT tetíanametil marketinginnovationsincrossborderpassengertransportation AT viktorkoval marketinginnovationsincrossborderpassengertransportation AT illianeskhodovskyi marketinginnovationsincrossborderpassengertransportation |