Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia
Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Compa...
| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2018-12-01
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| Series: | Management Science Letters |
| Subjects: | |
| Online Access: | http://www.growingscience.com/msl/Vol8/msl_2018_103.pdf |
| _version_ | 1818538291587186688 |
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| author | Ahasanul Haque Naila Anwar Arun Kumar Tarofder Nor Suhana Ahmad Sultan Rahaman Sharif |
| author_facet | Ahasanul Haque Naila Anwar Arun Kumar Tarofder Nor Suhana Ahmad Sultan Rahaman Sharif |
| author_sort | Ahasanul Haque |
| collection | DOAJ |
| description | Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area of pertaining to Muslims’ purchase behavior of halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to bridge this gap in the existing literature. Therefore, this study gives some new insights to the current body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the findings would be helpful for generating future researches and offering supplementary resources, especially in the Malaysian context. |
| first_indexed | 2024-12-11T21:27:08Z |
| format | Article |
| id | doaj.art-dd5e3dfd43fd4dc58007c7beda0772c5 |
| institution | Directory Open Access Journal |
| issn | 1923-9335 1923-9343 |
| language | English |
| last_indexed | 2024-12-11T21:27:08Z |
| publishDate | 2018-12-01 |
| publisher | Growing Science |
| record_format | Article |
| series | Management Science Letters |
| spelling | doaj.art-dd5e3dfd43fd4dc58007c7beda0772c52022-12-22T00:50:18ZengGrowing ScienceManagement Science Letters1923-93351923-93432018-12-018121305131810.5267/j.msl.2018.9.009Muslim consumers’ purchase behavior towards halal cosmetic products in MalaysiaAhasanul HaqueNaila AnwarArun Kumar TarofderNor Suhana AhmadSultan Rahaman Sharif Over the years, substantial efforts have been given for exploring the halal concepts particularly, in the aspect of consumable goods and services. Concerning the issue of halal cosmetic products, the majority of the studies were undertaken until the stage of consumers’ purchase intention only. Comparatively, only few studies were found in the area of pertaining to Muslims’ purchase behavior of halal cosmetic products. Hence, this study can be considered significant in the sense that it tries to bridge this gap in the existing literature. Therefore, this study gives some new insights to the current body of knowledge by focusing on purchase behavior of halal cosmetics. The findings of the study demonstrate that attitude, perceived behavioral control, and religiosity had significant relationships with purchase intention, whereas subjective norm had an insignificant relationship. Ultimately, the findings would be helpful for generating future researches and offering supplementary resources, especially in the Malaysian context.http://www.growingscience.com/msl/Vol8/msl_2018_103.pdfHalalCosmeticsPurchase behaviorMuslim consumers |
| spellingShingle | Ahasanul Haque Naila Anwar Arun Kumar Tarofder Nor Suhana Ahmad Sultan Rahaman Sharif Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia Management Science Letters Halal Cosmetics Purchase behavior Muslim consumers |
| title | Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title_full | Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title_fullStr | Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title_full_unstemmed | Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title_short | Muslim consumers’ purchase behavior towards halal cosmetic products in Malaysia |
| title_sort | muslim consumers purchase behavior towards halal cosmetic products in malaysia |
| topic | Halal Cosmetics Purchase behavior Muslim consumers |
| url | http://www.growingscience.com/msl/Vol8/msl_2018_103.pdf |
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